Associate, Sportsbook Retention Strategy
About The Position
As an Associate, Sportsbook Retention Strategy at Fanatics Betting & Gaming, you will support the development, execution, and analysis of customer-facing loyalty and promotional campaigns across the Sportsbook. You will work closely with cross-functional partners including Commercial, Marketing, CRM, VIP, Analytics, and Finance to help plan upcoming campaigns, track performance, and support budget monitoring and forecasting. This role is ideal for someone who is highly detail-oriented, analytically curious, and eager to learn. You have a passion for Sports, and enjoy working with data, collaborating across teams, and contributing to initiatives that improve customer engagement, retention, and long-term value. Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Requirements
- 1-2 years of experience in strategy, operations, analytics, or a related function
- Strong analytical skills with experience in tools like Excel, SQL, Tableau, Sigma or similar platforms for data analysis and visualization
- A huge passion for Sports, and an inherent understanding of what Sports fans desire
- Ability to prioritize multiple projects and reliably meet deadlines
- Collaborative and empathetic team player who works well across functions
- Curious and fast learner willing to dive in to consumer/industry insights and functionality
- Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
Nice To Haves
- Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field preferred
Responsibilities
- Support in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
- Assist in the day to day promotional operations from commercial and strategic lense
- Actively monitor the competitor landscape and report on industry trends and share relevant insights with the wider business
- Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
- Assist in planning and operationalizing promotions around major sporting events and tentpole moments
- Collate and analyze data and trends to find efficiencies in promotional bonusing and customer engagement
- Understand customer drivers and behaviors in order to create campaigns that achieve company targets
- Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Product, and Data analytics
Benefits
- In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
