Associate Social Strategy Director

Stagwell Global•Minneapolis, MN

22h•$100,000 - $115,000•Hybrid

About The Position

We are seeking an Associate Social Strategy Director to lead the evolution of social thinking across our diverse portfolio of clients. Seated in Colle McVoy’s specialty Earned and Influence practice, this client-facing role operates at the intersection of strategic and creative excellence, serving as a key bridge between account, creative, media, brand strategy and analytics.

Requirements

Deep fluency in major and emerging social platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, LinkedIn and what’s next), including formats, algorithms, behaviors, and cultural norms
Proven ability to develop holistic organic and paid social strategies that ladder up to brand and business objectives
Strong creative instincts with the ability to evaluate, shape, and strengthen ideas alongside writers, designers, and creators
Experience leading audits, research, and insight development to inform strategic recommendations
Ability to translate performance data into clear, actionable insights and compelling client narratives
Excellent communication and presentation skills with confidence leading senior client conversations
Highly collaborative and comfortable working cross-functionally with creative, PR/earned, media, influencer, and account teams
Ability to flex across multiple brands and industries simultaneously while maintaining strategic rigor
Curious, culturally attuned, and proactive with a point of view on what great looks like in social today
Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent experience)
6–10+ years of experience in social media, preferably within an agency environment
Demonstrated experience leading integrated campaigns across organic and paid social channels
Track record of building social strategies that drive both brand impact and measurable performance outcomes
Experience partnering closely with creative teams from brief through concept refinement and launch
Experience presenting strategy, creative rationale, and performance results to clients and internal stakeholders

Responsibilities

Lead the development of insight-driven, culturally relevant social strategies across platforms for brand campaigns, product launches and always-on ecosystems
Translate brand positioning and business objectives into clear channel roles, content pillars and engagement frameworks
Define organic and paid approaches that work together to drive both brand building and performance
Stay ahead of emerging platforms, technologies, and cultural trends, bringing fresh, forward-thinking recommendations to clients
Serve as the agency’s social expert and trusted advisor in client conversations
Partner closely with paid and organic creative teams to shape and strengthen ideas from brief through execution
Write sharp, actionable briefs that inspire platform-native, culturally fluent creative
Actively contribute to brainstorming and concept development, refining work before it reaches clients
Ensure all ideas are grounded in audience behavior, platform best practices, and cultural insight
Serve as a creative sounding board and strategic filter to elevate the quality of social output
Establish KPIs, measurement plans and success criteria tied to business outcomes
Guide reporting frameworks and performance analysis to uncover meaningful insights
Continuously identify opportunities to improve engagement, reach and effectiveness across channels
Partner closely with organic and paid creative teams to ensure insights and performance learnings directly inform stronger concepting and creative development
Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence