Associate Social Media & Public Relations Specialist

Immersive Labs • Boston, MA

303d • Remote

About The Position

A product you can believe in. Immersive is the leader in people-centric cyber resilience. We have an exciting vision for cybersecurity - one that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations, rather than one-off training sessions. We help the world's biggest brands like Citi, Pfizer, Daimler, Humana, and HSBC, protect their revenues and brand reputations. Founded in 2017 from a cargo container in Bristol, UK, Immersive has progressed to the global stage and has secured over $180 million of funding. Due to the rapid growth of our marketing team, we are looking for an Associate Social Media & Public Relations Specialist. You'll report into the Senior Director, Marketing Communications and Content. In this role, you'll be responsible for developing and executing social media strategies, creating engaging content and executing programming across Immersive's social media channels, maintaining an editorial calendar, and supporting public relations initiatives in partnership with our agencies to enhance the company's reputation. You will collaborate with various teams to ensure brand consistency and drive audience engagement across multiple platforms. In addition, this is an incredible opportunity to help the Cyber industry understand a brand-new class of cyber risk reduction and workforce readiness! You will have the opportunity to genuinely shape an emerging industry change and market category.

Requirements

• 2-4 years of proven experience in social media management and public relations.
• Strong writing, editing, and communication skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong interpersonal skills and ability to build relationships with media and stakeholders.

Responsibilities

• Develop and implement effective social media strategies across platforms such as LinkedIn, X, and Instagram.
• Maintain a content calendar to ensure consistent and timely posting.
• Create, edit, and curate high-quality content, including social media posts, blog articles, graphics, short-form videos, and infographics that align with brand messaging.
• Monitor social media trends, conversations, and engagement metrics to optimize campaigns.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering relationships with the online community.
• Partner with Brand and Digital leads to ensure effective paid advertising campaigns to increase brand awareness and drive conversions.
• Support drafting messaging, media pitches, and company announcements in partnership with our Public Relations agencies, ensuring alignment with brand positioning and key messages.
• Analyze media performance using social media analytics tools and adjust strategies accordingly.
• Prepare reports on key performance indicators (KPIs) and present.

Benefits

• Prosper in our success with options, and rewards for doing great work and living our values.
• Look after you and your family with health, dental, and disability insurance, fully paid sick leave, and mental health support.
• 401K match of up to 5% - effective immediately.
• 33 holiday days plus two volunteering days, 12 weeks enhanced parental leave, and your birthday off.
• Flexible and remote working, so you can work when and where you work best.
• Career and learning development through the platform and our Learn Anything fund.
• Monthly socials and sports clubs for our sociable, tight-knit teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Ambulatory Health Care Services