Associate Social Media Editor

Connecticut Public Broadcasting Inc • Hartford, CT

8d • $25 - $31 • Hybrid

About The Position

The Associate Social Media Editor works with the Social Media Editor to help implement the Content social strategy for Connecticut Public on each of its social platforms with a goal of using our journalism to expand and grow our audience, and deepen our connection with those we serve. The Associate Editor has a passion for journalism, public media, and experience in visual and digital storytelling, as well as social media strategy and tactics.
As part of the Visuals Team, the Associate Editor will work at the direction of the Social Media Editor, accepting
and fulfilling all functions and responsibilities associated and assigned in this role. This role works cross-
departmentally and with groups across the Content team. The Associate Editor will work as a journalist,
leveraging the news, entertainment and information produced by the Content team across all of our social
media platforms, and elevate original CT Public content, including news stories, radio, visuals, talk shows,
podcasts, and initiatives such as Where We Read and Somos Connecticut. This role will help to expand audiences, reach diverse groups of people, and communicate the information in a fair,accessible, accurate way. The Associate Editor will also support the Social Media Editor with special journalism projects focused on engaging directly with local diverse groups, with the goal of expanding and informing new audiences, while leveraging social media as an engagement platform.

Requirements

• Knowledge of: A variety of social media channels including Instagram, Facebook, TikTok, Threads, YouTube, and Twitter/X.
• Audience analysis and native or third-party data reporting platforms, i.e. SocialFlow, Chartbeat, etc.
• Creating social media content and/or producing digital journalism.
• Current trends, algorithms, and audience behavior on all social platforms.
• Industry standard visual and audio editing programs (Adobe suite).
• Journalistic practices and editorial standards.
• Mission and purpose of Connecticut Public and public media.
• Skill In: Analytical, time-management, and project management skills with ability to manage multiple projects.
• Managing a variety of activities efficiently and effectively.
• Team communication.
• Using third-party social media tools such as SocialFlow, Headliner, Later and more.
• Verbal and written communication and strong social copy that sticks to journalistic standards and informs audiences.
• Working as a team toward mutual goals.
• Using modern digital technologies, software and concepts, including but not limited to: Adobe Photoshop, Adobe InDesign, Adobe Premiere, Adobe Audition, Social media content management systems, Instagram, Facebook, TikTok, YouTube, Threads, Twitter/X, Microsoft Office apps, and SEO
• Ability to: Consistently work well with others, demonstrating at all times respect for the diverse constituencies at CT Public.
• Handle multiple and complex projects simultaneously under stringent timeframes and changing priorities/conditions.
• Work independently and with members of a cooperative team, while managing multiple projects
• Bachelor's degree in Journalism, Social Media, Communications or a related field from an accredited university OR a minimum of five (5) years direct and sustained professional experience AND/OR any similar combination of education, training, or experience.

Responsibilities

• Apply strong editorial and news judgement that can be applied to all social packaging, including breaking news, features, long- and short-form audio and visual content formats.
• Be acutely aware of social media trends and how to use them effectively and intentionally for news.
• Be aware of local news landscape, relevant issues, topical stories in and around Connecticut.
• Collaborate with Social Media Editor and other content teams (i.e. news, talk shows, investigations, Somos Connecticut, visuals) to identify opportunities for elevating original, local content.
• Collaborate with editors, reporters and producers, plan and edit for the most distinctive and engaging presentations possible.
• Follow CT Public’s Content Leaders’ direction on standards of station journalistic ethics.
• Performs other duties as assigned. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
• Understand and support CT Public’s mission, vision, and implement Content priorities when posting.
• Use social platform native tools and features to develop deeper engagement in creative ways that puts our readers, listeners and viewers first.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees