(Associate/Senior) Growth Architect, SEO/AEO/AIO, United States BCG X

The Boston Consulting Group (BCG) • Boston, MA

298d • $145,000 - $160,000

About The Position

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. We are BCG X, a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world's most complex problems. Leveraging BCG's global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions.

Requirements

• 2 - 4+ years of professional experience in industry, consulting, or agency.
• Willingness to travel as needed.
• Proven success in SEO strategy and delivering measurable improvements in rankings, traffic, and conversions.
• Strong expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and other SEO tools.
• Experience and genuine curiosity around Answer Engine and AEO and Artificial Intelligence role in information gathering.
• Deep understanding of on-page, off-page, and technical SEO best practices.
• Experience working with enterprise-level websites and e-commerce platforms.
• Familiarity with website development technologies (HTML, JavaScript, CSS) and CMS platforms (WordPress, Adobe Experience Manager, etc.).
• Strong analytical mindset with the ability to interpret data and provide strategic recommendations.
• Excellent communication and collaboration skills.
• Passion for digital marketing, innovation, and continuous learning.
• Bachelor's or Master's degree in marketing, business, or a related field.

Responsibilities

• Incubate growth thinking into ventures at every stage, from ideation to customer adoption.
• Evolve the industry standard for growth marketing best practices.
• Rapidly invent transformative new strategies to validate, launch, and scale ventures.
• Develop and execute a comprehensive SEO/AEO/AIO strategy to increase organic search visibility and drive high-quality traffic.
• Conduct in-depth keyword and AI question research, competitive analysis, and content optimization.
• Implement technical SEO/AEO/AIO best practices, including site architecture, mobile optimization, crawlability, indexing, and structured data markup.
• Collaborate with content, social media, and paid search teams to create a cohesive digital marketing strategy.
• Partner with web development teams to ensure SEO-friendly website design, performance, and accessibility.
• Develop and oversee link-building strategies to enhance domain authority.
• Monitor and analyze SEO performance metrics, providing insights and recommendations.
• Stay updated on industry trends, algorithm changes, and emerging SEO/AEO/AIO technologies.
• Lead SEO/AEO/AIO audits and present actionable recommendations to stakeholders.
• Manage relationships with external agencies and tools.

Benefits

• Zero-dollar ($0) health insurance premiums for BCG employees, spouses, and children.
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs.
• Dental coverage, including up to $5,000 in orthodontia benefits.
• Vision insurance with coverage for both glasses and contact lenses annually.
• Reimbursement for gym memberships and other fitness activities.
• Fully vested Profit-Sharing Retirement Fund contributions made annually.
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement.
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year.
• Paid sick time on an as needed basis.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree