Develop and nurture strong relationships with assigned customers, providing trusted consultation and support throughout the customer journey. Cold call outside of assigned accounts to create leads for ASP products and services. Collaborate with Account Managers to understand customer needs and deliver tailored solutions, including product demonstration, training presentations and in-servicing. Assist in developing and executing strategic account plans to drive revenue growth and maximize the impact of ASP solutions. Provide hands-on support to customers, ensuring optimal utilization and effectiveness of our products and services. Work closely with internal teams to address customer inquiries, resolve issues, and uphold our commitment to seamless customer experiences. Collaborate with internal and external stakeholders to support various projects as required, such as new product launches, process improvements, or customer-specific initiatives. Stay updated on industry trends and competitor activities, identifying growth opportunities and proactively addressing customer needs. Engage with local chapters of professional organizations such as AORN, IAHCSMM, SGNA, and regional buying groups to foster connections and stay informed. Leverage tools, systems, and dashboards proactively to analyze sales performance and drive continuous improvement.