At GE Appliances, a Haier company, we come together to make 'good things, for life.' As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? GE Appliances, a Haier company, is an industry leader in the Contract Pro and Air & Water channels. We build world-class products and relationships that make life better at home and at work. As part of our continued growth, we're looking for a motivated Demand Generation Specialist to help drive qualified B2B pipeline growth and accelerate sales opportunities across our customer segments. The Demand Generation Specialist is an entry-level marketing and sales position focused on identifying and nurturing new business opportunities. In this role, you'll be responsible for developing and executing strategic lead generation plans within an assigned B2B customer channel. Using marketing automation tools, account-based marketing tactics, and lead generation platforms, you'll help fuel the pipeline and support sales conversion efforts through data-driven campaigns and customer engagement.