Associate Retail Media Manager, Omnichannel

Mammoth Brands•New York, NY

13h•Hybrid

About The Position

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community. We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. We are looking for a highly motivated individual with 2+ years of Walmart Connect, Criteo, Roundel Media Studio and/or Retail Media Network experience, preferably also 1+ years of Amazon Advertising experience. The ideal candidate has prior experience launching, optimizing, and measuring retail media campaigns for brands (CPG industry experience is a plus but not mandatory). Also, this individual must also demonstrate a strong analytical ability to measure and report on media performance while leveraging insights to provide clear recommendations on strategic media optimizations. This person is highly analytical with a marketing-focused critical thinking mindset and proactive sharer of information with a deep desire to understand the shopper-insight drivers behind the business performance. They make decisions that are based on data and customer experiences and have experience operating in a test-and-learn environment and constantly push themselves to learn and improve always. About The Team Our mission is to build delightfully personalized experiences in grooming that leverage the direct relationships we have with our customers to make their lives easier. This role reports into the Digital Team where the DTC team and Amazon team also resides, creating both a learning and working collaboration experience between teams. The Digital team is responsible for the P&L for DTC and Amazon for both Harry’s and Flamingo Brands. This role will also work closely with the Customer Retail teams in driving omnichannel ecommerce marketing initiatives with the intent of growing digital penetration across retailers. We are a nimble team with a challenger mind-set, endless passion for learning and testing, and uncompromising focus on providing the best brand experience on digital platforms. We are a highly collaborative team that partners cross-functionally to deliver high performing results, to deliver customer and channel insights back to Harry’s organization, and to discover opportunities that set up future success for the eCommerce channel and Harry’s as a company.

Requirements

2+ years of experience managing and executing retail media campaigns across Walmart Connect, Criteo, Roundel, and Amazon (inclusive of Pay-Per-Click Search, Roundel Media Buys, AMS, DSP, etc).
Experience working in tight collaboration with multiple people and departments across our organization
Comfortable with data and performing campaign/cohort analysis
Experience leading cross-functional projects with successful outcomes
Proven track record of success working autonomously in a fast-paced environment while maintaining a high-level of communication
Highly organized with strong project management skills
Strong writing skills and outstanding attention to detail
You are a learner - always seeking to improve yourself, your team, and the world around you
You thrive on direct, honest, and supportive communication
You are always thinking about how to help the teammates around you excel
To you, there’s nothing more exciting than a new challenge
Sense of humor -- we take our work seriously and ourselves un-seriously

Nice To Haves

Preferred 1+ years experience managing Walmart Connect Advertising and/or Criteo Ads.
Experience in eCommerce SaaS platform tools like Helium10, Skai and Profitero.
Experience in Walmart Scintilla Charter
Experience with Amazon Marketing Cloud
Experience in Amazon Vendor Central
Experience in Looker
Understanding of IRI/Circana Syndicated Data

Responsibilities

Manage overall retail media advertising campaigns for Harry's and Flamingo across Brick and Click RMNs (Walmart.com, Target.com, Instacart, Kroger.com, CVS.com) based on budget allotted.
Support Retail Leads of Walmart, Target, Drug, and Grocery in creating long term strategy for Ecommerce Performance Marketing for their respective accounts.
Independently manage the Walmart.com and Target.com retail media budget and define performance media activities across on platform and off platform tactics with the strategic purpose of incremental sales and efficient return.
Manage external agencies in terms of campaign delivery, strategy briefing, measurement KPI goal setting. Distill Brand Strategies to Retail Media strategies
Instill a performance marketing mindset, by setting clear KPIs and managing a reporting process alongside agency partners to effectively measure eComm marketing performance. This includes but isn’t limited to tracking Digital Penetration, ROAS, TACOS, CPCs, CVR & CTR.
Subject Matter Expert between Retail Leads for performance marketing reporting and insights.
Develop insightful performance reports, analysis and insights
Strategically plan, analyze and optimize campaign performance at the keyword, audience, placement and creative level
Partner with agency and Harry’s and Flamingo analytic teams to create advanced reporting & use cases leveraging Walmart Scintilla Charter, Amazon Marketing Cloud or similar data clean room platforms
Support the Amazon.com media team with occasional ad management support and cross-sharing learnings when relevant.
Partner with Growth Marketing Team and Brand Teams on creating integrated marketing plans with the ability to collaborate on driving offline support synced with retail media to maximize ROI.
Closely collaborate with our in house creative team to create, test, and refine creative assets for paid marketing campaigns
(This role will be heavily internal and external cross functional focused which requires strong EQ, project management, and strong analytical insight communication)

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands

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