Associate Product Marketing Manager

Valir Health • Irvine, CA

94d • $80,000 - $105,000 • Hybrid

About The Position

Sega of America is seeking an Associate Product Marketing Manager who is enthusiastic about games and players, with a strong interest in connecting both through world-class marketing. Reporting to the Associate Product Marketing Director, this role will support and champion the video game vision and innovative marketing campaigns for products developed by Creative Assembly & Two Point Studios. As Associate Product Marketing Manager, you will be responsible for thoughtful marketing activations, supporting campaign plans in NASA, and collaborating closely with studio teams and cross-functional departments across the Publishing organization to drive day-to-day execution.

Requirements

• 2+ years' experience in a marketing role within gaming, entertainment, or consumer products.
• Bachelor's Degree or equivalent experience in the field.
• Ability to support initiatives with a focus on KPI / ROI metrics.
• Experience in project management, with demonstrated ability to work well with multiple teams.
• Open to flexible hours while working with overseas teams (primarily, EU time zones).
• Effective oral and written communication skills with strong attention to detail.
• Positive, professional, and flexible attitude.
• Must be able to commute to work in the Irvine offices on Tuesday, Wednesday, and Thursday each week.

Nice To Haves

• An active gamer with knowledge of the current gaming landscape.
• Knowledge and interest in SEGA games, specifically Total War & other RTS / sim games.
• Interest and experience in strategy games and franchises.
• Experience working with UK / European gaming studios.
• Ability to identify and analyze marketing trends and apply data to produce fact-driven recommendations.

Responsibilities

• Strong organization with the ability to multitask and prioritize in a fast-paced environment.
• Support product marketing tactics and execution for the product's entire lifecycle.
• Execute on consumer product, digital and physical retail, and first-party partnership opportunities.
• Align with cross-functional and international teams to deliver integrated marketing activations.
• Support best-in-class production of creative advertising and product assets by working with internal departments and external vendors as required.
• Manage product marketing approval process across creative services, business, legal, and accounting.
• General understanding of the traditional media and influencer landscape, and demonstrate knowledge of memorable creative campaigns.
• Collaborate with media agencies, creative agencies, event agencies, and promotional partnerships alongside respective cross-functional teams.
• Build relationships across the organization to provide key players and marketing insights, enabling them to continue improving marketing activations.
• Maintain and track marketing budgets with oversight from Associate Product Marketing Director, including budget reconciliation, invoice processing, and budget tracking to ensure accuracy of fiscal year spend.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Industry: Hospitals
• Education Level: Bachelor's degree