Associate Product Marketing Manager

WeVideo

3d•$60,000 - $70,000•Remote

About The Position

WeVideo is the leading video learning platform for content creators, businesses of all sizes, and educational institutions. We are seeking a Product Marketing Manager who will develop strategies that drive demand, sales enablement, and competitive positioning to elevate our product's success in the market. You'll work closely with cross-functional teams to create impactful messaging, content, and tools to enhance sales performance and competitive differentiation. This person will report to the VP of Marketing.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
1-2 years in product marketing, ideally in EdTech.
Strong experience in sales enablement and competitive intelligence.
Exceptional communication skills with the ability to create compelling narratives.
Proven track record of supporting successful product launches.
Strong problem-solving skills, adaptability, and a customer-first mindset.
Ability to manage projects independently and work cross-functionally, including working closely in partnership with customer-facing and technical teams.
Willingness to travel occasionally for conferences, client meetings, and events as needed.

Responsibilities

Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences.
Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets.
Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market.
Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective.
Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process.
Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams.
Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products
Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement.