Associate Product Marketing Manager

LinkedIn • San Francisco, CA

337d • $75,000 - $117,000

About The Position

This role can be based in San Francisco, Mountain View, or New York. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. There has never been a more important time for our platform to empower every member of the global workforce; wherever they are. Join the impact for professionals around the world: we're looking for an exemplary Product Marketer to lead growth experimentation for LinkedIn member engagement and retention. As a Growth Product Marketing Manager, you will play a critical role in driving growth at key points in the LinkedIn member journey. You'll have the opportunity to shape experiments across marketing channels and product touchpoints to deliver the right message to the right member at the right time. You'll collaborate with cross-functional stakeholders to ensure the member journey is consistent, and help members understand how LinkedIn can help them achieve their goals. You have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement. Research has shown that diverse teams produce the best outcomes, and in LinkedIn Product Marketing, we take that learning to heart. We welcome diversity in all of its forms and work every day to create an inclusive culture.

Requirements

• 2+ years of relevant experience in product marketing, growth marketing, or product growth
• Project management skills with the ability to prioritize tasks, maintain attention to detail, and meet deadlines in a fast-paced environment
• BA/ BS Degree or equivalent experience

Nice To Haves

• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Track record of designing, executing, and iterating A/B tests; analyzing and translating data into business and customer insights; and communicating learnings broadly to inform business strategy
• Great collaboration skills to connect with wide set of cross-functional teams (product management, design, and data science teams); experience building new connections quickly and working together to craft a more fully realized answer
• Demonstrated experience operating proactively in ambiguity, self-starter who can manage through open-ended situations in a fast-paced startup environment
• Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management and various stakeholders
• Experience in forecasting impact, making business trade-offs, growth channels (email, on-site ads, etc.) and consumer product marketing preferred
• Experience testing and optimizing high-volume email campaign and push notification experiences

Responsibilities

• Identify and prioritize opportunities to grow member acquisition, engagement, retention, and winback strategies
• Conduct agile research to influence product roadmap and build insightful perspectives on the key audiences to aid growth marketing campaigns
• Collaborate with product management, engineering, design, and marketing teams to launch, analyze, and optimize campaigns for the best possible subscriber experience
• Rigorously test and optimize copy, creative, and messaging to drive growth in marketing channels and in-product surfaces
• Build and maintain a backlog of hypothesis-driven growth experiments across web and mobile platforms
• Collaborate with data science and marketing analytics teams on targeting, segmentation, reporting, and ad hoc analysis to ensure world-class experimentation design, driving business outcomes and informing future experiments
• Understand target audience segments and experience working across the member journey
• Become a subject matter expert on our testing platform and capabilities and share and champion them across the organization by coaching, mentoring and training other marketers

Benefits

• Annual performance bonus
• Stock options
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees