Associate Product Marketing Manager, Product Enablement

Groundtruth • New York, NY

279d • $75,000 - $95,000

About The Position

GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand's advertising. We believe that innovative technology starts with the best talent and have been ranked one of Ad Age's Best Places to Work in 2021, 2022, 2023 & 2025! We are looking for an associate product marketing manager who will drive product success by thriving at the intersection of marketing, product, and sales. This role will have a hyperfocus on positioning our products in a way that solves our clients' biggest obstacles while enabling them to activate easily.

Requirements

• Background in go-to-market strategy, sales enablement, and content creation.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Experience in guiding/supporting go-to-market roll outs from inception through to general availability.
• 2-3 years of product marketing experience.
• Proficiency of Figma or similar, Asana or other project management tool, and/or Confluence or similar collaborative workspace preferred.
• Experience in AdTech or media preferred.

Responsibilities

• Own product enablement, with a focus on Ads Manager, to equip our sales team with the tools, knowledge, and resources they need to effectively sell the product.
• Enable our Ads Manager users to launch and manage their campaigns seamlessly while using our products.
• Support go-to-market programs for new offerings, focusing on those related to our self-serve platform Ads Manager.
• Develop product messaging to be used across all media and customer engagement channels.
• Create and maintain a library of sales tools, such as customer presentations, product capabilities and benefits, and competitive materials.
• Become a subject matter expert on your aligned product category, deeply understanding the value proposition and capabilities to effectively support our sales teams.
• Create and maintain high-quality, product-specific sales enablement content, including playbooks, pitch decks, product demos, help pages, and one-pagers.
• Support the Senior Product Marketing Manager in larger scale GTM efforts.
• Track and analyze enablement program effectiveness through various metrics and analytics, iterating and optimizing your approach continuously.

Benefits

• Fully-paid medical premiums for employees.
• 401(k) employer match.
• Generous parental leave.
• Wellness and gym reimbursement.
• Family and pet expense reimbursement.
• Education and coaching reimbursement program.
• Daily lunch credit when working in-office.
• Fully stocked snacks and beverages in-office.
• Option for mobile phone reimbursement or separate company phone.
• Equity analysis to ensure fair pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services