Associate Product Marketing Manager - Mid-Market GTM

Contentful•San Francisco, CA

3d•$115,000 - $155,000•Hybrid

About The Position

Contentful is a leading composable content platform that helps organizations deliver modern digital experiences at scale. We are seeking an Associate Product Marketing Manager, Midmarket GTM to support the execution of go-to-market programs that help our commercial and midmarket sales teams create pipeline, accelerate deals, and win competitive evaluations. In this role, you will work closely with Marketing, Product Marketing, Sales, and cross-functional partners to translate core product and solution positioning into clear, compelling narratives for midmarket buyers. You’ll help turn those narratives into practical sales plays, enablement materials, and campaign-ready assets that show up consistently across Sales, Demand Gen, and Partner channels. This is an ideal role for someone early in their product marketing career who wants hands-on exposure to field enablement, sales motions, and competitive GTM execution in a fast-growing B2B SaaS environment. What to expect? Support the development of positioning and messaging for midmarket audiences by adapting core product and solution narratives to resonate with common midmarket buyer needs, use cases, and roles. Help maintain core messaging frameworks and pitch materials that enable teams to clearly articulate the value of Contentful in midmarket customer conversations. Contribute to the creation and upkeep of sales and marketing assets, such as slide decks, one-pagers, talk tracks, and written content used across go-to-market programs. Adapt and refine existing materials to ensure they are clear, concise, and relevant for midmarket customers and prospects. Partner with Sales and Marketing teams to support coordinated go-to-market initiatives, helping ensure messaging and materials are aligned across campaigns and sales efforts. Assist with sales enablement activities, including preparing and presenting materials and resources that help teams understand how to position Contentful and navigate common customer questions. Gather feedback from internal teams to understand what messaging and materials are resonating, and help incorporate learnings into future updates. Support basic analysis of market, customer, and competitive inputs to help inform messaging and content priorities.

Requirements

2–4 years of experience in product marketing, demand generation, sales enablement, or a related role within B2B SaaS or technology.
Familiarity with commercial or midmarket sales environments and an understanding of how marketing supports sales conversations.
Strong written communication skills, with the ability to explain complex ideas in a clear and approachable way.
Comfort collaborating with cross-functional partners, including Sales, Marketing, and Product teams.
An analytical and curious mindset, with interest in understanding customer needs and market dynamics.
Highly organized and able to manage multiple projects and deadlines in a fast-paced environment.
A growth mindset and eagerness to learn, iterate, and develop product marketing skills over time.

Responsibilities

Support the development of positioning and messaging for midmarket audiences by adapting core product and solution narratives to resonate with common midmarket buyer needs, use cases, and roles.
Help maintain core messaging frameworks and pitch materials that enable teams to clearly articulate the value of Contentful in midmarket customer conversations.
Contribute to the creation and upkeep of sales and marketing assets, such as slide decks, one-pagers, talk tracks, and written content used across go-to-market programs.
Adapt and refine existing materials to ensure they are clear, concise, and relevant for midmarket customers and prospects.
Partner with Sales and Marketing teams to support coordinated go-to-market initiatives, helping ensure messaging and materials are aligned across campaigns and sales efforts.
Assist with sales enablement activities, including preparing and presenting materials and resources that help teams understand how to position Contentful and navigate common customer questions.
Gather feedback from internal teams to understand what messaging and materials are resonating, and help incorporate learnings into future updates.
Support basic analysis of market, customer, and competitive inputs to help inform messaging and content priorities.

Benefits

Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value Work-Life balance and You Time !
A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.