Associate Product Marketer

AAA Mountain West Group • Walnut Creek, CA

12d • Hybrid

About The Position

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office. Reporting to the Product Manager or Director, Product Management, this role will be assigned full responsibility for a product and its business results. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies. Essential Functions Strategy and Execution - Manage key business KPIs to accomplish strategic goals Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertising Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing Project Management – Perform ad-hoc projects as needed to support Product Marketing Manager Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies Digital Marketing - Responsible for effective digital campaign design, deployment, and continuous lead optimization; Rapidly experiment with multiple digital marketing channels to drive down cost per acquisition and increase the quantity and quality of leads

Requirements

• Strategic leadership skills
• Proficient in financial and analytical thinking and analyses
• Effective communication and presentation skills; team influencer and problem solver
• Proven digital marketing experience (search and paid advertising)
• College degree
• 3-5 years related work experience

Responsibilities

• Manage key business KPIs to accomplish strategic goals
• Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans.
• Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets
• Monitor competitor activities, including pricing, promotion, new product launches, advertising
• Manage marketing budget, including budget tracker, PO's and invoicing
• Perform ad-hoc projects as needed to support Product Marketing Manager
• Guide advertising agencies and production vendors to execute communication plan
• Assist in vendor negotiations and selection to control expense
• Prepare materials with creative agencies
• Responsible for effective digital campaign design, deployment, and continuous lead optimization
• Rapidly experiment with multiple digital marketing channels to drive down cost per acquisition and increase the quantity and quality of leads

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees