Associate Product Manager

Lasko Products • West Chester, PA

73d

About The Position

Lasko Products, a market leader in home comfort products for over 100 years, is looking to add an Associate Product Manager to the product team in our West Chester, PA headquarters. This role will be hybrid, working in office 3 days a week. The Associate Product Manager will assist in evaluating and developing new products in support of Lasko team’s strategic plan to drive sales and profit of the product line. This position requires excellent project management skills and the ability to effectively work with others across the organization including marketing, IT, engineering, industrial design, finance, manufacturing, sales and customer service. Candidates should be self-motivated individuals, possess a strong work ethic, and enjoy working in a team environment. This is a great opportunity for someone who wants to begin their career in product marketing.

Requirements

• Bachelor's Degree required; an MBA is a plus.
• 1-3 year of experience in sales/finance/marketing/business analytics is a plus.
• Possess very strong analytical and financial skills essential for market and competitive evaluation.
• Ability to work effectively across functions and lead teams.
• Team player with good interpersonal skills to lead/coach cross-functional teams.
• Possess excellent verbal, written and presentation skills.
• Strong project management skills, with ability to prioritize and meet deadlines.
• Proficiency in Excel, PowerPoint, Teams, SharePoint and Word.
• Ability to travel as needed.

Responsibilities

• Support the Sr. Business Unit Director for all product management activities and new product launches for the ongoing management of assigned product categories.
• Support development of the 3-year product plan for assigned product categories with consideration of key target market segments and strategic focus.
• Work with Sr. Business Unit Director to conduct planning and analysis to provide product development for new products.
• Perform market research to gain insight into consumer behavior and uncover unmet consumer needs.
• Develop a deep understanding of the market and competitors, their products, and how they go to market.
• Collaborate with engineering, manufacturing, and design to generate insights and opportunities.
• Support the Business Unit to approve final product concepts presented by the Product Design team.
• Conduct timely analysis of sales performance across key retailers and determine proper course of action based on insights.
• Assist the Sr. Business Unit Director in planning, tracking, and managing product availability across all channels.
• Help develop specific product models for online channels and for open channel customer purchases.
• Aid in the development and validation of product claims, packaging design and A+ marketing content.
• Support marketing/sales support activities such as sale presentations, merchandising, promotions, collateral, and point-of-purchase.
• Help prepare for and participate in product line reviews as needed.
• Manage items in declining stage of lifecycle and monitor product inventory levels.

Benefits

• Flexible hours and a hybrid work schedule.
• Competitive salaries with bonus potential.
• Comprehensive benefits package including a strong 401(k) match.
• Wellness incentives and robust health coverage.
• Dog-friendly corporate headquarters.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees