Associate Product Manager, Global Strategic Marketing

Abbott Laboratories • Santa Clara, CA

16h • $100,000 - $200,000 • Onsite

About The Position

We are seeking an Associate Product Manager to join the Global Strategic Marketing team within our Vascular business, based in Santa Clara, CA.
This is a fully onsite, individual contributor role.
Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease.
As a global leader and trusted partner in cardiovascular medical technologies, Abbott’s Vascular business is dedicated to advancing care for people impacted by cardiovascular disease. We develop and deliver life-changing, minimally invasive technologies that empower clinicians to navigate complex cases with greater insight, intuition, and innovation.
Our broad and innovative portfolio spans drug-eluting stents (DES), drug-eluting resorbable scaffolds (DRS), bare-metal stents (BMS), guide wires, balloon dilatation catheters, intravascular imaging catheters and software, vascular closure devices, and peripheral stents.
In this role, you will be responsible for managing a strategic market segment within the Vessel Closure franchise.
The Vessel Closure franchise is a flagship within the Vascular business and is on track to become a $1B franchise, driven by the market leadership of our Perclose™ Family of Products. With more than 30 years of brand legacy and the largest global market share,Perclose™ has become the world’s leading vascular closure system now being used in key cardiovascular specialties such as Interventional Cardiology, Structural Heart,Vascular Surgery, Interventional Radiology, and Electrophysiology —and the franchise is poised for continued expansion and innovation.
Learn more about the Perclose™ Difference at www.PercloseClosingTime.Abbott
As the Associate Product Manager, you will join a growing team of high-performing Product Marketers that manage the portfolio of hemostasis management solutions within Vascular that are being used in over 100 countries worldwide, including our Vascular Closure Devices (VCD) as well as our Compression-Assist Devices.

Requirements

• Bachelors Degree or an equivalent combination of education and work experience
• MBA preferred ​
• 3 years of product management/ previous marketing/sales experience.
• Strong presentation and communication skills
• Critical thinking and analysis of market conditions and opportunities
• Experience in medical device industry preferred, however, candidates with strong sales, marketing, or market development experience in other industries will also be considered.
• Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Nice To Haves

• Previous experience in a global role or working with international teams is strongly preferred.
• Proven track record of successful project management and simultaneous execution of multiple projects.
• Ability to work as an individual contributor and as a teammate in a fast-paced, high-visibility, collaborative environment.
• Ability to lead and influence cross-functional teams across Global Strategic Marketing and across different Abbott business units to drive alignment and execution.
• Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the company's products.
• Demonstrated storytelling and sensemaking ability, with a talent for translating complex concepts into clear, accessible insights for diverse audiences.
• Strong organizational, prioritization and follow-up skills, as well as attention to detail.
• Strong analytical and computer skills.
• Proficient in Microsoft Excel, with demonstrated ability to build forecasting models, conduct market analyses, and translate data into actionable insights.
• Proficient in Microsoft PowerPoint, with the ability to create polished, on-brand, and visually compelling presentations that clearly and succinctly communicate key messages.
• Ability to quickly learn technical aspects of the product portfolio and serve as a resource for the commercial organization
• Natural tendency to be curious, positive, and creative.
• Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience.
• Willing to travel 15-20%.

Responsibilities

• Own and execute global downstream marketing strategies to drive Vessel Closure adoption and usage worldwide.
• Develop and implement promotional campaigns, communication plans, and product messaging that differentiate Abbott’s technologies in competitive markets.
• Coordinate with Advertising & Promotion and Clinical Affairs teams to ensure compliant, evidence-based claims and robust messaging strategies.
• Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts.
• Plan and execute multi-channel marketing programs and campaigns on digital platforms.
• Lead product lifecycle initiatives, including analyzing product performance, manage improvements, and shepherd the product throughout its lifecycle from launch to sunsetting.
• Partner cross-functionally to ensure LCM plans are on-track and flawlessly executed.
• Collaborate with cross-functional teams to proactively identify product candidates for life cycle management and develop robust business cases to support strategic decision-making and execution.
• Collaborate closely with regional marketing teams to ensure global alignment on strategies, messaging, and tools.
• Support field sales with sales enablement tools, training content, customer-facing assets, and key conference deliverables.
• Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly.
• Participate in and support regional meetings and tradeshows to drive customer adoption.
• Organize and participate in field visits, customer meetings, and physician advisory boards.
• Partner with Key Opinion Leaders (KOL) to gather insights and advocate for product adoption.
• Support international congresses and symposia with messaging, logistics, and build relationships with key opinion leaders (KOL) to drive customer engagement.
• Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
• Partner with Demand Planning to build accurate sales forecasts aligned with product trends.
• Provide ongoing input to regional teams to optimize inventory and production planning.
• Own and manage the marketing budget for your portfolios, ensuring strategic allocation and ROI tracking.
• Monitor marketing spend, reconcile vendor invoices, and track campaign effectiveness using relevant KPIs.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.”
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level