Under the direction of the Director, Product Marketing, the Associate Product Manager is responsible for supporting the execution of all product-related planning and marketing activities as outlined below from product concept, through development, launch and sales to the planned end of life of assigned Products. Under the direction of the Director, Product Marketing, the Associate Product Manager, specifically for Desktop and entry-level Projector, is responsible for both product planning and product marketing. They are responsible for managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver industry leading products. They will work closely with sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Associate Product Manager’s job also includes ensuring that the product and marketing efforts support the company’s overall strategy and goals. The Associate Product Manager will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. They will also serve as the internal and external evangelist for their product offering, working with the sales channel and key customers. The successful candidate must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees