Associate Product Manager, Ad Experiences

Roku•Boston, MA

20h•$150,000 - $200,000•Hybrid

About The Position

The Ad Experiences team is responsible for the intersection of revenue and viewer experience. As an APM, you will help define how users interact with advertising across our ecosystem, whether through mobile apps, web interfaces, or video platforms. You will work on the next generation of native and interactive ad formats that deliver value to advertisers while maintaining a high-quality user experience. This is an early-career role designed for high-potential individuals who are eager to learn the technical complexities of ad tech while developing a keen product sense for consumer-facing features.

Requirements

Analytical Rigor: Ability to dive into data using SQL or visualization tools (like Tableau/Looker) to find patterns and insights that drive product decisions.
Customer Empathy: A strong focus on the user; an ability to advocate for experiences that don’t feel “interruptive” or “annoying.”
Technical Curiosity: While you don’t need to be a developer, you should be curious about how the digital ad stack works (e.g., how an ad is requested, served, and tracked).
Communication: Strong written and verbal skills—comfortable presenting a “mini-roadmap” or a post-launch analysis to stakeholders.
Experience: 0–2 years of experience in product management, digital marketing, or a technical field. Internships or projects in tech/advertising are a plus.
Education: Bachelor’s degree in a technical or business-related field (Computer Science, Engineering, or similar).

Responsibilities

Feature Execution: Assist in the end-to-end lifecycle of new ad formats, from initial concept and wireframing to technical documentation and launch.
Documentation & Specs: Author detailed PRDs (Product Requirement Documents) and user stories that translate business needs into clear, actionable requirements for Engineering and Design teams.
Market Research: Conduct competitive analysis and user research to identify emerging trends in interactive advertising, shoppable content, and non-intrusive ad units.
Experimentation & Analytics: Partner with Data Science to set up A/B tests. You will monitor performance metrics such as Click-Through Rate (CTR), engagement, and “ad fatigue” to iterate on existing formats.
Cross-Functional Coordination: Serve as a bridge between Sales, Marketing, and Engineering. You will help gather requirements from advertisers and ensure the technical implementation meets those needs without compromising platform performance.
Product Quality (QA): Lead the internal “dogfooding” and QA process for new ad units to ensure they render correctly across different devices and orientations.