Associate Producer, Social (Weekends)
About The Position
The Associate Producer, Social contributes to audience development, programming and curation across every social platform to serve PEOPLE’s different audiences. Strong news judgment, writing/editing, video editing, creative thinking and understanding of social media strategies and industry trends are essential. We're seeking someone who is able to generate viral wins for the brand and harness PEOPLE's loyal audience while attracting new followers, whether via a viral video or news post. They report to the Associate Director of Social. The Associate Social Producer helps run a variety of platforms and manages social media priorities Thursday-Monday, 11 a.m. - 7 p.m. ET. They must be able to effectively work independently during part of their weekend shift. They sit in the newsroom and work closely with edit, video, PR, and other stakeholders to help distribute content and help serve our different audiences. They also assist with data pulls for audience and traffic insights. They should be a team player with excellent communication skills and a passion for entertainment, pop culture and news. They will work closely with the Social Video team to efficiently accurately tell compelling stories across PEOPLE’s channels, regardless of the medium. Must be proficient in Adobe Premiere and Photoshop, with past experience programming TikTok and Instagram for a news brand. Experience at a national news brand is preferred.
Requirements
- Bachelor’s degree in Journalism or related field or equivalent training and/or experience.
- Minimum 2-3 years of related experience working in a fast-paced, creative environment or media brand
- Availability to work 11am-7pm ET
- Savvy with social media — an avid user and observer of industry trends
- Strong news judgment
- Familiarity with the PEOPLE brand, particularly on social
- Understanding of SEO basic principles
- Experience with social analytics and reporting
- Impeccable writing skills and attention to detail
- Availability to work during special events, broadcasts, awards shows
- Proficiency in Adobe Premiere and Photoshop
Nice To Haves
- Experience at a national news brand is preferred.
- past experience programming TikTok and Instagram for a news brand.
Responsibilities
- Run social accounts including Facebook, Instagram and Twitter
- Communicate with editorial team and newsroom to help prioritize daily content
- Provide guidance on trending items across social, SEO, and other sources
- Create social videos at the speed of news
- Collaborate with editorial teams to execute social activations around awards shows, tentpole events, and breaking news
- Help with data pulls and analyze key metrics
- Deploy news alerts and newsletters
- Manage any issues or communications with our partners and 3rd party platforms
- Attend events for live social coverage, Instagram Stories, and more
- Organize social takeovers and partnerships, and other duties as may be assigned
Benefits
- medical
- dental
- vision
- prescription drug coverage
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings and flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave (birthing and non-birthing parents)
- voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
