Associate Producer, On-Call, SCPR

American Public Media•Pasadena, CA

35d•$35 - $37•Hybrid

About The Position

The LAist newsroom is looking for an On-Call Associate Producer to help grow our audience by making engaging, useful and inclusive social media content. The On-Call Associate Producer, Social Media works collaboratively with editors, reporters, producers and hosts to ensure our editorial goals and love of Los Angeles are consistently represented across our social media accounts. The ideal candidate thinks creatively about how to reach audiences where they are and is passionate about engaging Angelenos in civic life. They also understand best practices on existing and emerging social media platforms, including creating compelling social graphics and videos in optimal formats. The person in this role approaches their work with curiosity, a team spirit and a deep appreciation for the communities we serve and our members. This position will report to the Audience Engagement Director and is covered by a collective bargaining agreement between Southern California Public Radio and SAG-AFTRA.

Requirements

Bachelor's degree or equivalent work experience
Two or more years of production, editorial or related experience
Become and remain a member in good standing of SAG-AFTRA by the thirtieth (30th) day of employment
Experience building and curating for a social media audience
Experience with editing video for social media using programs like CapCut and Adobe Premiere
Ability to support an inclusive and diverse workplace
Excellent writing skills, with an emphasis on the ability to write clean, concise, error-free copy
A sharp eye to spot errors and typos
Knowledge of social newsgathering and verification techniques, and the ability to identify newsworthy items in the din of social chatter
Understanding of common web analytics tools - including Google Analytics, Hootsuite and Chartbeat - and how to use data to drive strategic decisions
A nuanced understanding of LAist's voice, the importance of fair and accurate social content, common journalism ethics
Excellent multitasking skills
Knowledge and understanding of how to use all mainstream social media platforms and an eye for emerging ones that could benefit the newsroom
Ability to quickly learn basic content management systems
Experience using Canva in journalistically ethical ways
Intuitive sense of how to join an emerging conversation on social media in an authentic way
Familiarity with local and regional news in Southern California

Nice To Haves

Fluency in Spanish or another language commonly spoken in Southern California
Knowledge of L.A. history and current events
Experience in journalism
Experience successfully navigating social media during a breaking news event

Responsibilities

In collaboration with fellow social media producers, execute a cohesive social strategy across LAist accounts that will increase reach and engagement.
Understand and deploy our promise to practice diversity, equity and inclusion in how we assign edit, produce and distribute our journalism.
Identify the most shareable, newsworthy nuggets from stories and show segments, and then translate them into native social content, including editing video.
Populate LAist's social media accounts with content that can perform well organically when our audiences are active.
Proactively collaborate with colleagues on ways to drive traffic to the most critical stories, promote LAist's newsletters and events and generate awareness about our linear broadcast programming.
Collaborate with the Community Engagement, Marketing, Membership, Live Programming & Events and wider Content teams on departmental projects and goals.
Help keep the newsroom informed of any news events or news tips that come through social media, either via tips, DMs or trending topics.
With direction from leadership, jump into major breaking news events to help drive newsgathering and distribution, and prevent the spread of misinformation.
Creatively use evergreen content from our organizational archives.
Engage with audiences as appropriate on social channels to make sure they feel a strong connection to our journalism and journalists.
Additional duties as assigned.