The Associate Principal - Package Implementation role focuses on Salesforce Marketing Cloud Functional Architecture, requiring a comprehensive understanding of various Salesforce products and data management processes. The position is based in Atlanta, GA, and demands a strong background in IT, particularly in data cloud technologies and marketing cloud personalization. The candidate will be responsible for providing consultative solutions for B2C and B2B CDP implementations, collaborating with teams to translate project requirements into actionable user stories, and ensuring project timelines are met. The role also involves managing analytics dashboards and reporting tools, particularly using Datorama, to enhance marketing data integration and reporting capabilities.