Associate Principal - Content Transformation

ZS Associates, Inc. • Philadelphia, PA

38d

About The Position

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning; bold ideas; courage and passion to drive life-changing impact to ZS. Our most valuable asset is our people. At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems-the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. Digital Transformation & Solutions Associate Principal - Content Transformation, DCE Practice Digital Transformation & Solutions Associate Principal is a senior role in the firm and will serve as a Client Leader and Thought Champion in ZS's Digital Customer Experience (DCE) Practice. This role will have responsibility for developing and shaping our Digital CX innovations and solutions, leading a portfolio of large Digital Transformation Global programs with our clients, and cultivating strategic relationship with our client's Business and IT Heads (including Head of Digital, CMOs, CDOs). The successful candidate will work closely with ZS's leadership, expand new Digital business in our existing clients and develop new clients, and build trusted advisory relationships with Digital COEs and Marketing organizations at the company's largest clients. This role is designed to accelerate ZS's Content Transformation capability through industry disruption of today's content supply chain with AI / Gen AI driven innovative approaches and marketing transformation This role will be a key leadership position in the DCE Practice responsible for advancing our Digital Strategy, Transformation, Marketing Technology & Operations businesses globally

Requirements

• Deep expertise in designing, architecting, and building modern day Content Factories
• Strong track record of selling and delivering modular content transformation programs and building a portfolio of clients
• Strong experience in end-to-end content supply chain processes: Content planning, Tagging, variant generation, and personalization; Build Solution Architectures
• Demonstrated implementation experience and technical expertise in Adobe Experience solutions - DAM, CMS, CDP, Workfront and AWS cloud architectures
• Strong experience in Agency Ways of working and understanding of the agency ecosystem, agency benchmarking and content production, deployment and optimization
• Marketing domain expertise and transformation experience: Marketing processes, personalization use cases, and understanding of overall Marketing and Digital Operating Models
• Demonstrated experience with driving revenue within existing clients and in developing new prospects at senior levels within our clients (Life Sciences or other priority industries)
• Experience in innovating and disrupting new industry solutions in AI driven modular Content Transformation Personalization domains
• Significant working experience with Brand Marketing Teams
• Strong ability to formulate our client's Omnichannel strategy, implementation roadmap and operating models
• Strong ability to lead transformation programs that spans business strategy, advanced analytics & AI, and Digital Marketing Technologies
• Bachelor's degree required in Computer Science or related field from a top university
• 5+ years in a leadership role within Management Consulting / Marketing Agency Services (preferably both)
• Strong analytical and problem-solving skills
• Excellent oral and written communication skills
• A strong work ethic
• A willingness to travel to meet client needs
• Executive-level presence and communication

Nice To Haves

• Experience with Medical, Regulatory, and Legal (MLR) processes and integrations with Veeva PromoMats in Life Sciences industry is preferable
• MBA or Advanced Degree is highly desirable and preferred

Responsibilities

• Lead large scale Digital client business development and delivery engagements across Life Sciences and key priority industries
• Demand Management and Selling: Drive new Sales cycles for Modular Content Supply Chain transformation programs including cutting edge Intelligent Content Factory design and setup
• Lead and manage large scale Content Transformation programs linking Brand Strategy, AI driven Content Planning and Insights, regulatory approval of content, hyper-personalization of tactics, and digital channel deployments
• Expand our partnership and joint GTM with AWS on Intelligent Content solutions including AI/GenAI based Content Generation and Content Intelligence solutions
• Lead the implementation and system integration with Adobe Experience Cloud platforms including AEM Sites (DAM), AEM Sites (CMS), CDP, and Veeva PromoMats (for Life Sciences)
• Develop and commercialize innovative offerings and Product Management in the Content transformation space in areas such as micro-tagging, hyper-personalization, content variant generation leveraging Generative AI
• Work closely with large cross-functional teams (e.g. Advanced Analytics/AI or Marketing Strategy & Transformation) and Offshore teams (e.g. DCE Marketing Services Pod)
• Play a lead role in shaping our client's CMO organizations, Digital Operating Models, Solution Architectures, Roadmaps to help realize program value and impact
• Work in tandem with Global counterparts to joint selling and large global program delivery
• Develop and lead a large team of Content experts globally - Content Strategists, Content Tech/AI engineers and experts, Content Stewards and Ops. Specialists

Benefits

• ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development.
• Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services