Associate, Planning

About the position

The Associate, Media Planning is an entry-level position that plays an important role in the media planning process. In this role, you will learn the fundamentals of media planning and how to leverage media to help deliver on our client's business objectives. The ideal candidate is an energetic and proactive problem-solver who is detail-oriented and has an unmatched passion for the advertising industry. In this critical role, you will support the planning team in partnering with the world's leading brands and learn from industry leaders at a top media agency.

Responsibilities

• Gain understanding of client business and best practices in client service excellence
• Develop ability to translate data points into insights that will help substantiate recommendations against business goals
• Support the team in managing client requests in a timely manner
• Attend and participate in brainstorming sessions within the agency to generate creative & compelling ideas
• Exhibit a curiosity of the media ecosystem and develop a perspective on trends and opportunities that could be leveraged by the agency
• Maintain professional decorum and build positive rapport with others both internally and externally
• Participate in departmental projects as requested, including new business
• Support the team in the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
• Compile research data to help ensure that client campaigns are reaching intended audiences
• Develop a mastery of syndicated research sources, planning tools, and media math
• Use qualitative and quantitative research to develop consumer insights and budget allocations
• Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
• Collaborate with internal and cross-functional teams to ensure that projects are on track and deliverables are accurate
• Proactively keep up to date with media and technology trends
• Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
• Learn how campaign reporting and analysis is done

Requirements

• Ability to quickly learn proprietary tools and processes
• Exhibits a positive attitude that would complement the UM culture
• Strong written and oral communication skills
• Proficiency with Microsoft Office: Excel, Word, PowerPoint
• Able to effectively manage time and work in a fast-paced environment
• Exceptional attention to detail, organizational & analytical skills, creative thinking, and problem-solving skills
• Proven ability to work independently and as part of an integrated team

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days
• Competitive salary
• Eligibility for an annual discretionary incentive award or a relevant incentive award