Associate Performance Marketing Analyst
About The Position
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years. What we do The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride! Role overview Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at strengthening our position as a top online car shopping website. We’re looking for a curious, highly analytical, and detail-oriented individual to join our team to support our International Mid-Funnel growth. This role is centered on the operational execution and data integrity of our Mid-Funnel strategy, defined as campaigns that drive high-intent traffic to the site and app to ultimately submit qualified leads. You will be responsible for the end-to-end management, trafficking, and performance analysis of campaigns across high-growth international markets on channels including Google (YouTube, DemandGen), Meta, Programmatic, and other social platforms. This is an ideal role for someone looking to launch a career in digital marketing. It requires a blend of operational rigor, quantitative interest, and collaboration. You will be supported by senior team members to learn complex ad technology platforms and help ensure every marketing dollar is accurately tracked. A successful candidate will be detail-oriented, comfortable working with complex ad technology platforms, and possess a strong desire to ensure every marketing dollar is accurately tracked and optimized for maximum international growth.
Requirements
- 0-2 years of professional experience in digital marketing, finance, analytics, or a related field.
- Familiarity with, or a strong desire to learn, major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads).
- Bachelor’s degree in an analytical or social science major (e.g., math, statistics, economics, marketing) preferred.
- Exceptionally detail-oriented: You take pride in data accuracy and checking your work.
- Strong analytical mindset: You are comfortable working with numbers and translating data into clear takeaways.
- Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required; exposure to SQL or business intelligence tools (Looker, Tableau) is a plus.
- Excellent verbal and written communication skills with the ability to work effectively within a cross-functional team environment.
- Eager to learn, ask questions, and take initiative on operational tasks.
Responsibilities
- Own with media activation, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360).
- Build and structure international campaigns within key platforms, including Demand & Video 360 (DV360), Meta, and other social channels.
- Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic.
- Serve as a subject matter expert for mid-funnel data, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness.
- Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards.
- Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all international activity.
- Own and maintain core performance dashboards, conducting deep-dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations.
- Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains.
- Identify, explore, and run testing in new and emerging mid-funnel channels to expand the program’s reach and efficiency.
- Communicate campaign results, key insights, and strategic recommendations to key stakeholders and senior leadership.
Benefits
- equity for all employees, both when they start and as they continue to grow with us
- career development and corporate giving programs
- employee resource groups (ERGs) and communities
- flexible hybrid model and robust time off policies
- daily free lunch
- a new car discount
- meditation and fitness apps
- commuting cost coverage
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
1,001-5,000 employees
