Associate, Partnership Activation | Florida State University

ASM Global • Tallahassee, FL

11d • Onsite

About The Position

LEGENDS & FLORIDA STATE UNIVERSITY The Florida State University and Legends Global (a global premium-experiences company) began a formal marketing-partnership relationship in July 2024, Florida State Global Partnerships (FSGP) handling multimedia rights for FSU Athletics. The partnership places Legends in a central role driving revenue strategy and execution for athletics. THE ROLE Primary responsibilities include the execution of contractually promised assets to corporate partners with an overarching goal to encourage continued patronage of partners through renewals while serving as an extension of the sales representative ESSENTIAL DUTIES AND RESPONSIBILITIES Primary responsibilities include the execution of contractually promised assets to corporate partners with an overarching goal to encourage continued patronage of partners through renewals while serving as an extension of the sales representative Serve as primary contact for corporate partners on a day-to-day basis Creation of proof of performance documents Promotion ideation, development and execution Event oversight and creation Intern management Gameday event oversight Represent the University sports property, the University, and Legends Global in a professional manner Ensure all revenue-generating activities and operations comply with local, state, and federal laws, as well as all NCAA and conference rules and regulations Build strong understanding of all University and Legends Global business units and offerings in order to leverage new business areas, leads, and categories Other job-related duties as assigned QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Basic understanding of sponsorship negotiation and partner activation Experience collaborating within university or multi-stakeholder environments Strong understanding of marketing, CRM, and data analytics tools used in sports business Experience collaborating with university administration, athletic departments, rights holders, and external agencies EDUCATION AND/OR EXPERIENCE Bachelor’s degree in Business Administration, Sports Management, Marketing, Communications, or a related field required 1 year or related experience in revenue generation, sponsorship sales, or marketing within collegiate athletics, professional sports, media, or a related industry COMPENSATION Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan. WORKING CONDITIONS Location: On-site FSU Tallahassee, FL PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. NOTE: The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor. Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

Requirements

• Basic understanding of sponsorship negotiation and partner activation
• Experience collaborating within university or multi-stakeholder environments
• Strong understanding of marketing, CRM, and data analytics tools used in sports business
• Experience collaborating with university administration, athletic departments, rights holders, and external agencies
• Bachelor’s degree in Business Administration, Sports Management, Marketing, Communications, or a related field required
• 1 year or related experience in revenue generation, sponsorship sales, or marketing within collegiate athletics, professional sports, media, or a related industry

Responsibilities

• Serve as primary contact for corporate partners on a day-to-day basis
• Creation of proof of performance documents
• Promotion ideation, development and execution
• Event oversight and creation
• Intern management
• Gameday event oversight
• Represent the University sports property, the University, and Legends Global in a professional manner
• Ensure all revenue-generating activities and operations comply with local, state, and federal laws, as well as all NCAA and conference rules and regulations
• Build strong understanding of all University and Legends Global business units and offerings in order to leverage new business areas, leads, and categories
• Other job-related duties as assigned

Benefits

• Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level