Associate Owned Communications Consultant

Southwest Airlines • Dallas, TX

111d • $71,450 - $79,400

About The Position

This Associate Owned Communications Consultant role joins the Digital Merchandising Team, where you'll help shape the future of travel at Southwest Airlines by crafting strategic customer communication plans across owned channels like email, push/SMS, app, and web. You'll use customer insights to develop messaging that connects with travelers and supports key business goals, especially around our exciting new Getaways (Vacations) product. In this role, you'll also support our Ad Co-Op & Retail Media Network, collaborating with external partners and vendors to amplify our travel offerings, including Car, Hotel, Cruises, and more. If you're a self-starter who thrives in fast-paced environments, loves digital strategy, and wants to make a meaningful impact in the travel space, this is your opportunity to help bring Southwest's travel products to life in a bold, Customer-focused way.

Requirements

• High School Diploma or GED
• Advanced level experience in Marketing
• Experience with Owned channels (such as email, web, push, SMS)
• Experience in Communications Strategy
• Knowledge of Consumer Behavior

Nice To Haves

• Knowledge of the Marketing funnel, channel planning and customer journey from inspiration to purchase
• Knowledge of consumer insights and usage to determine channel mix
• Skilled in building relationships to effectively collaborate and gain alignment on the customer communication strategy with key stakeholders
• Skilled in strategic thinking
• Ability to see the big picture
• Ability to handle high volumes of work with ability to prioritize effectively and hit promised timelines
• Ability to communicate effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
• Ability to serve as a subject matter expert in all communication levers being utilized/available for generating demand and online engagement through non-paid traffic channels
• Ability to articulate and stand behind communication recommendations and provide a strong POV when communication suggestions are presented

Responsibilities

• Work with team strategy lead on each initiative to turn detailed business, customer and channel insights into innovative channel plans
• Leverage performance analysis, using Customer insights, to improve future communications plans
• Possess content strategy perspective throughout the campaign development process to have a relevant, differentiated and consistent voice in the market
• Develop and support execution of current channel tactics targeting new and existing Southwest customers
• Collaborate with cross-functional teammates to ensure channel plans align to timing of other priorities and can be delivered upon by execution teams
• Keep the customer first in mind when creating plans in order to deliver higher engagement and ultimately drive shopping behavior, despite the push for products
• Evaluate information gathered from multiple sources and uses to evolve communication plans
• May perform other job duties as directed by employee's leaders

Benefits

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings
• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit
• Competitive health insurance for you and your eligible dependents (including pets)
• Health plan coverage options that start from the very first day of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Air Transportation
• Education Level: High school or GED
• Number of Employees: 5,001-10,000 employees