Associate Omnichannel Marketing Manager

Mars

80d • $81,944 - $112,669

About The Position

In today’s world, shopping has become even more seamless and connected due to the acceleration of digital as well as retailer media networks. For brands, this presents both opportunities and challenges to ensure messaging and brand experiences are communicated throughout the path to purchase in ways that are compelling and breakthrough the clutter with the consumer. The role of the Associate Omnichannel Marketing Manager is to lead and execute integrated marketing strategies across multiple channels, with support from the Omnichannel Marketing Manager. The ideal candidate will have a strong background in omnichannel marketing, data-driven decision-making, and cross-functional collaboration.

Requirements

• Bachelor’s Degree.
• 1-2+ years of experience in CPG Shopper and/or Brand Marketing, Digital Marketing, Agency Experience.
• Experience and comfort with analytical reporting & optimization.
• Proficiency in Microsoft Suite (especially Excel and PowerPoint); Nielsen, SkiLift experience preferred.
• Basic understanding of Marketing mix (Consumer Promotion, Shopper, Advertising, etc.) as well as the retail environment.
• Understanding of Retailer environment preferred.

Responsibilities

• Builds strong relationships with cross-functional teams and agency partners through partnership, trust, commitment, integrity, and business maturity.
• Contributes to the delivery of high-quality program execution by driving timelines, budget, and process to completion.
• Assist with shopper executions including brief-writing, copy review (SCRB), and delivery of assets to vendors.
• Manages financial needs for programs, including budget oversight, budget tool inputs, process requests (POs, invoices, deductions, year-end accruals, etc.) and manage the coupon process.
• Lead end-to-end shopper marketing efforts for smaller customers, with coaching/support from Line Manager.
• Interacts with customers on Shopper activations, including planning, briefing and recaps/optimizations.
• Design and execute comprehensive marketing plans that integrate digital, social, email, retail, mobile, and other relevant channels to maximize customer engagement and conversion.
• Analyze customer behaviors and preferences to create personalized and consistent experiences across all channels for consumers.
• Utilize analytics tools to monitor campaign performance, generate insights, and adjust strategies to optimize ROI.
• Monitor consumption and business performance; inform forecasting assumptions.
• Deliver actionable insights through market analysis, segmentation, and post-launch evaluations to optimize effectiveness and ROI.
• Ensure all marketing activities comply with organizational policies, brand guidelines, and regulatory requirements.
• Stay ahead of emerging trends, competitor moves, and market shifts to identify growth opportunities and respond proactively.
• Lead 2-3 special projects on key strategic pillars that add long-term value to the Shopper & CP team.
• Assist with ad-hoc requests from Omnichannel Marketing Manager / Team Director.
• Assist with execution, tracking & reporting of test & learns.

Benefits

• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• Medical and dental benefits.
• Participation in 401k plan.
• Paid time off benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees