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The Associate Merchant supports the Merchant/Leader in delivering the volume and growth expectations of a book of business, through comprehensive management of a collection, and understanding and applying their financial acumen. They are the subject matter expert in areas including, but not exclusive of, assortment fashion content, SKU management, testing initiatives, competitive intelligence and customer intimacy. Influences leadership by sharing a strong, merchant point of view that is derived from customer insights, competitive patterning and hind sighting. Possesses strong leadership skills as he/she is ultimately responsible for driving cross-functional communication and motivating the team to be customer focused, innovative, fast, and team oriented in their work.