Associate Media Planner, Search & Social

Quigley-Simpson & HeppelwhiteNew York, NY
4dHybrid

About The Position

The Associate Media Planner coordinates everyday digital media operations and collaborates closely with all staff levels, including other departments within the agency, external vendors, and business partners, in the planning, execution, and administration of media activities on behalf of the client.

Requirements

  • Bachelor's degree
  • High comfort level with technology: PC proficiency and familiarity with MS Office, Excel, Word, and PowerPoint
  • Previous exposure to the media planning process or media resources, such as DCM, Innovid, comScore, Prisma/Mediaocean, eTelmar (MRI), Media Tools, Mediaocean OX, Commspoint, MOAT, IAS, a plus
  • Attention to detail essential
  • Ability to work well independently as well as within a team with a positive attitude
  • Ability to deliver on deadlines and to prioritize tasks
  • Curiosity/Desire to Learn–the digital media landscape is constantly changing, challenging you to continue to be knowledgeable in the space (Programmatic, Augmented Reality, etc.)
  • Ability to work with different workstyles and contribute to the core values and culture Quigley-Simpson upholds
  • Have fun! Don’t be afraid to take risks. Quigley-Simpson’s goal is for you to grow in what brings you joy in your responsibilities, and it fosters that momentum.

Responsibilities

  • Develop a deep understanding of an existing and/or prospective client’s business
  • Assist the digital media strategy and planning team with day-to-day operations, including media research and analysis, planning, campaign administration, invoice and billing reconciliation, and reporting
  • Enter, maintain, and manage the Prisma platform, including campaign setup, budget entry, flighting, and campaign reconciliation
  • Maintain team status reports and compiled conference notes following any partner or client meeting; organize and upkeep internal files
  • Interact with outside partners regarding various facets of client media activity, such as the assembly of media authorizations, billing, insertion orders, and reports
  • Assist in the maintenance of digital tactical components of client media campaigns, such as buy details, flowcharts, spreadsheets, budget summaries, and budget reconciliation creation and upkeep
  • Assist in daily campaign maintenance, including tracking, spend-pacing, report preparation, screenshots, and trafficking of creative units
  • Assist with campaign analysis and optimization recommendations
  • Assist in digital tagging all creatives by platform and placements, with the ability to pull reporting, tags, or view creative details within the platform
  • Assist in developing mechanical spec sheets for client’s creative services and/or agency partner(s) and issuing specs/buy guidelines to the video/audio/digital teams based on approved media plans
  • Gather market and media research, and compile competitive spend reports where needed
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