Associate Media Manager

McCormick•Hunt Valley, MD

3d•Hybrid

About The Position

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team. McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work. We are looking to hire an Associate Media Manager immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. What We Bring To The Table: The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer: Competitive compensation Career growth opportunities Flexibility and Support for Diverse Life Stages and Choices Wellbeing programs including Physical, Mental and Financial wellness Tuition assistance Position Summary : Reporting to the Sr. Marketing Manager, the Associate Media Manager is responsible for supporting campaign planning, execution, and measurement of digital media campaigns in North America. This individual will work with internal partners (creative, business, and sales teams) and McCormick's media agencies to aid in the development and execution of digital media plans that enable the achievement of our business and financial objectives. The candidate will be a pivotal part of the Global Media team with strong analytical and operational skills and ability to manage multiple projects concurrently.

Requirements

BA in Marketing, Economics, Business, or related field.
3-5 years of relevant experience with digital media strategy, planning, execution and reporting
Basic understanding of digital media, CPG industry, and competitive landscape
Experience leading projects including proven ability to manage multiple projects effectively and diplomatically
Strong intellectual curiosity and ability to navigate complex / new situations
Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team
Strong oral and written communication skills
Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word)

Nice To Haves

CPG industry experience and/or Agency experience preferred with experience in digital media strategy, planning, execution and reporting.

Responsibilities

Support execution of digital media campaigns across North America that deliver growth for McCormick and the customer with specific focus on lower-funnel conversion
Help deliver insights-led digital media inputs as part of full funnel planning process in partnership with McCormick’s media agency
Work collaboratively with creative and business teams to customize assets in accordance with retailer specifications and brand tone of voice
Provide inputs for planning digital media budget
Analyze campaign level data and provide insights and recommendations for go forward strategy using both POS data and shopper card data.
Contribute to regular campaign read out presentations by providing data, insights, and context associated with shopper marketing plans
Identify opportunities to simplify media planning process
Leverage expertise from category management, consumer insights, and retail teams to develop data driven digital media plans
Utilize post execution analytics to provide data-led recommendations on future optimizations
Elevate the role of data and analytics in driving digital media execution and post campaign evaluation
Provide granular account-specific data for input into marketing mix

Benefits

401k
health insurance
paid time off
Competitive compensation
Career growth opportunities
Flexibility and Support for Diverse Life Stages and Choices
Wellbeing programs including Physical, Mental and Financial wellness
Tuition assistance
Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
Retirement and investment programs including 401(k) and profit-sharing plans