Associate Media Manager, Sports & Sponsorships

The Home Depot • Atlanta, GA

230d

About The Position

The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations, supports the reporting process, and requires ability to manage agency partners and navigate internal and external cross-functional teams.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer.
• Previous experience with retail websites and analytics.
• Previous experience working with large established digital properties such as Google, Youtube, Yahoo, Facebook.
• Experience with newer properties such as Pinterest and TikTok a major plus.
• Sports Marketing experience a plus.
• Excellent time management, project management, prioritization, and organizational skills.
• Experience working cross-functionally to ensure projects stay on track.
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills.

Responsibilities

• Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy.
• Help to develop and support test & learn agendas.
• Track and ensure channel performance standards are met or exceeded.
• Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign.
• Involved in agency and partner management and integration into workflows.
• Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc.
• Ensure best practices are utilized/shared.
• Act as an informal leader and mentor within the channel organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Building Material and Garden Equipment and Supplies Dealers
• Education Level: Bachelor's degree