Associate Media Director

Publicis Groupe • Chicago, IL

126d

About The Position

The Associate Media Director, Paid Social is responsible for the overall success of the ongoing paid social media campaign activations for a national automotive client. The ideal candidate for this position has a passion for paid social media and a proven track record of implementing successful paid social media tactics. This person must also possess a passion for continuous improvement and learning as the landscape continues to evolve. Prior supervisory experience is required.

Requirements

• Bachelor's Degree in Advertising, Marketing, Communication, Computer Science or related field.
• 6-8 years of paid media experience, with a minimum of 5 years of experience with paid social advertising and client management.
• Minimum 2-3 years of supervisory experience with demonstrated ability to lead teams and manage client relationships.
• Proficiency with Facebook, Instagram, Pinterest, TikTok, Reddit and Snapchat, including a clear understanding of each platform's core features and advertising capabilities.
• Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting.
• Experience handling large media budgets and developing insights based on campaign results.
• Experience utilizing tools like Sprinklr, Asana, Google Docs, etc. are a plus.
• Strong verbal and written communication skills.
• Excellent organization and time management skills and the ability to prioritize workload and multi-task.
• Automotive experience is beneficial, major brand and large budget experience is required.
• An ideal candidate will be a self-starter with natural curiosity, comfortable in the unknown, and a strong communicator.

Responsibilities

• Lead day-to-day media buying operations and support strategic planning and optimization for national paid social campaigns on behalf of a premier automotive client.
• Oversee and develop a team of 10, including supervisors and strategists, providing guidance, mentorship, and performance management.
• Act as the primary point of contact for media planning, operations, and analytics teams, as well as paid social platform and technology partners.
• Develop and advise on paid social activation plans in response to client RFPs, ensuring alignment with business goals and industry best practices.
• Partner closely with social platform teams to incorporate innovative ad technologies and emerging formats that drive performance and differentiation.
• Manage all financial aspects of campaigns, including budget tracking, fee management, and ensuring accurate monthly billing.
• Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize results and meet client KPIs.
• Stay current on social media trends, platform updates, and emerging technologies to proactively recommend innovative strategies for clients.
• Communicate key learnings to appropriate agency and client stakeholders to ensure alignment and efficiency of campaign deployment.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree