Associate Media Director, Programmatic (Contract)
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About The Position
As an Associate Media Director, Programmatic, you will lead the development and execution of programmatic media strategies for Tier 2 media, focusing on local and regional markets. You will ensure campaigns are aligned with client goals and objectives, overseeing the setup, trafficking, and optimization of programmatic campaigns across various DSPs, including DV360, The Trade Desk, and others. You will manage programmatic media buying and digital advertising strategies across multiple channels, with a strong emphasis on activating campaigns in local markets. As the primary point of contact for clients, you will foster relationships, communicate campaign progress, and provide actionable strategic recommendations. In addition, you will lead and mentor teams, ensuring seamless collaboration with internal business partners and stakeholders. As a programmatic expert, you will drive best practices, continuously optimize campaign performance, and ensure successful execution across all media channels.
