Associate Media Director, Performance Media - 1025

Exverus Media • Los Angeles, CA

88d

About The Position

The Exverus AMD, Performance is a measurement-driven, lower-funnel expert who is able to combine advertising and innovation in ways that help our clients grow their businesses measurably. This candidate is responsible for building a strong relationship with our clients, translating data into actionable insights and leads the team around them. The Performance AMD oversees all functions related to performance media: planning, activation, optimization/pacing reporting, and budget management. Serves as key performance contact for the account across all channels: Search, Social, Programmatic, and e-commerce/retail media. Oversees all channel functions to foster collaboration, synergy, and best-in-class integrated media campaigns. The AMD will oversee all standards, media performance, investments, with an eye for innovation and growth!

Requirements

• 5+ years of experience in managing performance marketing campaigns for a media agency or in-house media planning/buying team.

Responsibilities

• Oversee Search, Social, Programmatic, and e-Commerce/Retail media teams in all aspects of platform from campaign build to budget pacing.
• Adhere to agency standards and best practices for platforms.
• Manage budget accuracy and pacing, billing, estimates, schedules by flight, tactical highlights, investment data inputs, adherence objectives, checking buy authorizations/insertion orders, added value and makegood negotiations, compliance, fostering relationships with platforms, timely billing payments/reconciliations.
• Stewardship, maintenance, and future opportunities including active re-negotiations, discrepancy resolution, post analysis performance, KPI reporting for performance tracking.
• Oversee campaign performance including monitoring and optimizations, brand safety and suitability, financial management/billing, and makegood recommendations.
• Supervise planning and pre-campaign set up, creative management, media contracts / I.O.s, trafficking, and proof of launch deliverables.
• Elevate media reporting from disparate channel insights to holistic, actionable, and digestible brand insights tied to business objectives.
• Build strong working relationships with clients and planning teams.
• Communicate status of larger scale projects and tasks across accounts.
• Create and streamline processes adhering to agency best practice, tailored to specific needs.
• Align on key client communications.
• Collaborate to bring innovation to clients.
• Review, provide feedback and approve all tactical recommendations prior to review with planning team and clients.
• Review and elevate all tactical plans to ensure cross-channel continuity and holistic tactical recommendations aligning with all strategic goals and business objectives.
• Support from Performance Directors to foster continued channel evolution and innovation.
• Review and QA all reporting deliverables to present holistic/omni-channel media performance.
• Oversee any cross-channel budget changes/optimizations for enhanced synergies and flawless activation.
• Share innovative thinking, ideas, and opportunities to evolve media campaigns and performance.
• Regularly and proactively read trades, stay informed, and provide proactive updates and incorporate trends and developments in the media recommendations.
• Build strong working relationships with clients through periodic 1:1 check ins.
• Troubleshoot and problem solve for key client requests and issues.
• Find opportunities to educate clients on the latest opportunities and innovations in the marketplace.
• Coordinate with 3rd party agencies regarding creative, content, and general campaign integrations.
• Serve as performance representative and key contact with Integrated Agency Team.
• Develop consistent processes and workflows across SME teams.
• Mentor and manage growth of performance team members.
• Identify educational and training opportunities.
• Create opportunities to yield higher visibility to performance media.
• Oversee management of budgetary tasks and billing responsibilities.
• Liaise with performance directors on investment projections and key partnerships.

Benefits

• Health benefits + company match 401k
• Unlimited PTO
• Remote position potential
• Tight-knit team that works together and has fun together
• A culture of creativity, collaboration, respect for work effort, and transparency
• Clients who are professional, respectful, and open to creative ideas
• Ownership to build client relationships, mentor junior team members and practice leadership visibility within the agency

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees