Associate Media Director, Advertising

M+R

110d • $106,631

About The Position

We’re looking for an Associate Media Director to join our Advertising Area. When you come work with us, here’s what you’ll find: Work that is meaningful. We are a fast-paced, deadline-driven consulting firm that only works with nonprofit clients who are essential to advancing the cause of justice, alleviating suffering, and solving the greatest challenges we face. Commitment to Anti-Racism, Equity, and Inclusion (AEI). We envision an anti-oppressive workplace that ensures an inclusive employee experience, promotes equitable outcomes for staff, and supports clients to center accessibility and anti-racism in their programs. Colleagues you can count on. Kind, dedicated, passionate people who work collaboratively to get things done and help you do your best. An organization that embraces change. We strive to improve and adapt and always seek new ways that we can contribute to a just, inclusive, and sustainable world. We are also continually working on making M+R a better place for our staff. So that’s us. Now about the work: We run advertising campaigns that raise money and create change for our clients. Great big ones you read about in the news and tiny ones you’ve never heard of that are saving lives. Lots of politically progressive groups -- Planned Parenthood, League of Conservation Voters, PETA. Environmental groups such as NRDC and Oceana, and our clients also include organizations that are working in the most dire situations in the world such as the International Rescue Committee. Day-to-day, we’re raising revenue, acquiring new donors and supporters, winning campaigns and elections, and improving brand and issue recognition.

Requirements

• 5-7 years of digital advertising experience that includes leading digital advertising strategy and media planning for clients in an agency setting.
• Proficiency with each of the following channels: programmatic display, video, paid social, and paid search.
• Experience trafficking ads directly in Google Campaign Manager, or a comparable ad server.
• Experience working directly in demand-side platforms such as Google Display and Video 360 (DBM), Viant, Yahoo, StackAdapt, or The Trade Desk.
• Experience producing as well as reviewing detailed data reports and developing optimization recommendations.
• In-depth understanding of how to optimize performance in digital platforms to meet client KPIs, including experience actually pulling the levers yourself.
• Experience developing or influencing effective ad creative for direct response.
• Ability to communicate persuasively in a way that articulates your ideas and conveys your expertise, whether on the phone, in-person, or in writing.
• Experience supporting the professional development of more junior staff or interns.
• Experience project managing all aspects of ad implementation in a highly collaborative environment, requiring frequent communication with both junior and senior staff.
• Demonstrated ability to craft meeting agendas to identify project goals and ensure successful outcomes.

Nice To Haves

• Experience working with or at non-profits or political/issue campaigns, specifically in fundraising.
• Basic understanding of pixels and pixel management.
• Experience with project management tools such as Asana, Basecamp, Trello, or Jira.

Responsibilities

• Develop smart digital advertising plans to meet fundraising, advocacy, and lead generation goals.
• Work with a team of media buyers and media planners to implement, manage, and QA digital advertising campaigns across our clients.
• Provide guidance to graphic designers and client teams on effective creative and copy.
• Negotiate terms with advertising vendors, review and finalize contracts, and approve invoices.
• Review and monitor media buys - digging in on performance and settings in multiple ad platforms to make recommendations for adjustments to optimize results.
• Evaluate digital advertising performance – review reports and produce analysis and recommendations on campaigns.
• Drive client strategy and advertising planning meetings. Confidently present ideas and results to clients.
• Research new advertising channels and stay abreast of online advertising trends and new product offerings; develop and maintain relationships with vendors and partners.
• Consistently use findings to inform best practices and train staff.
• Assign and review junior staff deliverables - providing feedback, coaching, and guidance at every step.
• Be a visible and vocal presence by actively contributing to our organizational culture and building inclusive spaces within your teams and across M+R.
• Do your part to help us run smoothly, including carefully tracking all of your hours.

Benefits

• Three weeks vacation, three personal days, and 15 paid sick days.
• Medical, dental, and vision benefits with premiums fully paid for by M+R for individual employees.
• 401(k) plan with employer match.
• Quarterly discretionary profit-sharing contributions.
• Flexible work schedules and the option to work remotely anywhere within the United States and its territories with broadband internet.
• Annual $1,000 professional development stipend.
• Flexible Spending Accounts for medical, dependent care, and transit.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees