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The role of the Associate Media Analyst is to build, analyze and support paid social campaigns for a variety of clients. The Associate Media Analyst will have a keen understanding of social and digital media and experience leveraging various ad types and objectives to drive results. Primary owner of campaign trafficking, optimization, troubleshooting, and reporting for a portfolio of managed accounts. Provide consistent optimization of campaigns to exceed client expectations. Creating and monitoring advertising campaigns using the Brand Networks platform across various social media channels including Meta, X, LinkedIn, Pinterest, Snapchat, Reddit and YouTube/Google Demand Gen. Recommending, implementing, and reporting optimization recommendations for performance improvement to advertiser or agency. Communicating and collaborating with internal teams regarding campaign delivery data pertinent to the client and business goals. Monitoring daily campaign pacing and performance to exceed client KPIs and expectations. Ensure proper internal tools are utilized for the lifecycle of the campaign from flawless launch through timely billing. Brainstorming and implementing new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients. Managing internal and external communication during all phases of an active campaigns lifecycle. Actualize and claim spend on a monthly basis and work with the finance team on delivering invoices when needed.
