Associate Marketing Specialist, Events

Abercrombie and Fitch Co.•Columbus, OH

About The Position

At Abercrombie, we are the go-to apparel destination for outfitting all of our customers’ lifestyle needs. The Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Our campaigns span through in-store, digital, social, event marketing, and PR channels to bring our brand vision to life. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and find the best channels to reach them with our product stories. The Associate Marketing Specialist, Events is responsible for planning, coordinating, and executing all mainline A&F related events that elevate our brand, engage our audience, and support our overall marketing and business objectives. This role is highly collaborative with internal cross-functional teams and external partners and agencies to make activations come to life. This job is located at our Global Home Office in Columbus, Ohio.

Requirements

Bachelor’s degree in Marketing or related field, or related experience
2+ years of experience in Marketing and Events, with retail or fashion experience preferred
A passion for retail and fashion, and an understanding of the fashion and retail media landscape
Proven success managing events from concept to execution
Strong project management skills with the ability to juggle multiple high-profile campaigns simultaneously
Strong inter-departmental coordination skills
High attention to detail, organization, and time management
Experience in a fast paced, multi-channel retail environment is a preferred
Highly motivated, with the ability to thrive in a fluid and demanding environment

Responsibilities

Plan, coordinate, and execute all A&F mainline events to drive customer engagement and brand awareness
Collaborate with internal Talent, PR, Social, Creative, Product, Visual, Stores, Asset Protection, Legal teams – to ensure seamless integration of events and activations
Collaborate with internal marketing channel leads to ensure events are properly promoted and/or extended beyond the life of the event
Collaborate with internal Brand Strategy team to ensure sport events reflect the overarching Brand expression
Collaborate with external agency partners in strategy and execution of campaigns and events. Pattern other brand’s events & IRL activations within the fashion communities and bring relevent learnings back to the team
Collaborate with Creative agency to manage external vendor relationships, venue sourcing, contracts, and logistics for both in-person and virtual events and develop creative needs.
Develop comprehensive project timelines, event briefs, and post-event recaps
Build event planning documents (ROS, Call sheets, etc.)
Track KPIs and event performance metrics to evaluate success
Actively incorporate learnings and performance hindsights into the next event. Maintain continuous feedback loop with agency and partners.
Build and manage event budget in partnership with Brand Marketing teams, ensuring events are delivered within scope
Stay current with retail and experiential marketing trends and consumer expectations

Benefits

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle.
A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you!
We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
Incentive bonus program
Annual companywide review process
Flexible spending accounts
Medical, dental and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid time off and one paid volunteer day per year, allowing you to give back to your community
Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
Seven associate wellness half days per year
Merchandise discount on all of our brands
Opportunities for career advancement, we believe in promoting from within
Access to multiple Associate Resource Groups
Global team of people who will celebrate you for being YOU!