Associate Marketing Manager

Brothers International•Rochester, NY

22d•Onsite

About The Position

As the Associate Marketing Manager for Brothers International, you will use a data-driven approach to drive growth for our Ingredients business working in partnership with the Marketing Director. This role combines critical thinking with hands-on execution and involves leadership and collaboration within the Marketing department and across Sales, R&D and Operations cross-functional teams. This role may also provide support to key CPG initiatives as needed.

Requirements

Bachelor’s degree in marketing, communications, or related field.
Minimum of 3 years’ experience in Marketing Management with responsibility in general marketing, communication or graphic design.
Experience in developing and implementing marketing plans that drive measurable results.
Working understanding of food ingredients and CPG product marketing.
In-touch with food ingredient trends, b2b insights, consumer preferences and market dynamics.
Ability to create and implement comprehensive marketing strategies to align with business objectives.
Knowledge of product lifecycle, positioning and pricing strategies to optimize sales.
Ability to analyze data, market research and metrics to measure marketing performance and support data-driven decisions.
Ability to think creatively and generate innovative marketing ideas.
Desire to collaborate cross-functionally to support business goals.
Excellent communication and interpersonal skills.
Ability to manage multiple projects with conflicting priorities.

Nice To Haves

People management experience a plus.

Responsibilities

Assist in the development of long-term brand strategies including BIFH Ingredients Divisions branding and the migration of Dennick and Hosh sub brands
Support positioning and marketing executions that differentiate the brand
Understand key channels and customers
Develop and execute marketing strategies that increase brand awareness and lead generation
Brand steward – assist in development of brand standards, ensure brand consistency and alignment with company messaging
Manage BIFH website refresh, ongoing enhancements and Google Analytics reporting
Contribute to annual budget planning and ongoing financial management
Plan and execute print and digital advertising campaigns including paid search – managing timelines, budgets and performance tracking
Develop and implement a LinkedIn content strategy including content creation and implementation that increases brand reach and engagement
Lead development of a new Ingredients creative brand platform
Develop a plan to drive lead generation using existing tools/platforms and recommend new tools/platforms as needed
Lead annual planning and execution of Ingredients shows and business meetings
Develop branded materials as needed
Organize and coordinate requirements pre-show and on-site
Develop strategies for sampling ingredients at Tradeshows
Partner with sales teams to deliver impactful presentations
Develop sales enablement tools (brochures, sell sheets etc)
Support customer specific tradeshows
Establish KPIs for success, analyze performance and make ongoing recommendations for optimization
Benchmark against key competitors
Assess and make recommendations for annual marketing plan budget based on ROI