Associate Marketing Manager, Professional Education (Hybrid)
About The Position
The Associate Marketing Manager, Professional Education will lead the development and execution of high-impact healthcare professional (HCP) educational programs across digital channels and live education events. This position will work in strong collaboration with partners in Medical Affairs, Events, Global Marketing Excellence (GME), as well as external key opinion leaders (KOLs) and faculty. Responsibilities include creating engaging content for live and digital educational programs (i.e. webinars, eLearning, and speaker programs) while defining KPIs and ensuring alignment with overall marketing objectives. Strong collaboration, communication, and detail-orientation, as well as an understanding of adult learning principles are essential to success in this role. This position will report within the U.S. Marketing organization with integrated partnership with Medical Affairs.
Requirements
- 5+ years of relevant experience required (preferred experience includes professional education, sales, sales training, marketing, etc.)
- Bachelor’s degree in business, marketing, education, or other relevant field
- Demonstrated understanding and application of adult learning principles
- Ability to translate strategy into compelling educational experiences
- Experience working at—or with—a content development agency
- Strong project management skills and experience
- Ability to influence without authority and develop strong cross-functional relationships
- Proficiency in learning management systems (LMS) and virtual training platforms
Nice To Haves
- Healthcare industry experience, specifically pharma or medtech industries, preferred
Responsibilities
- Define learning objectives, content scope and delivery formats for digital education and partnership educational opportunities (i.e., through professional organizations and other external partners)
- Lead content development for educational events at national and regional conferences
- Lead content development for Speaker Bureau, and lead 2X/year Speaker Training events
- Partner with external faculty to co-develop and deliver high impact educational content through digital channels
- Execute non-CME Insulet-sponsored webinars including content, promotion, and lead pull-through
- Lead educational content and experience on Omnipod.com
- Define and track KPIs to measure success
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- And additional employee wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
