Associate Marketing Manager or Marketing Manager, Scribner Books

Simon & SchusterNew York, NY
437d$66,000 - $95,000

About The Position

The Associate Marketing Manager or Marketing Manager at Scribner Books will be responsible for developing and executing marketing campaigns for a range of literary fiction and nonfiction titles. This role emphasizes digital and social media strategies, particularly on platforms like TikTok, and requires a creative and collaborative approach to engage audiences and promote authors effectively.

Requirements

  • 2-5 years of marketing experience in book publishing or related industry
  • Experience managing social media content creation, especially video content
  • Proven success in consumer-facing campaign planning, digital marketing, social media strategy, and talent management
  • Strong understanding of the planning stages of a publishing campaign
  • Excellent communication and presentation skills (written and verbal)
  • Organized, detail-oriented, collaborative, and versatile

Nice To Haves

  • Strong understanding of the social media landscape
  • Experience creating social content including videos and graphics
  • High confidence level with launching organic and paid multimedia campaigns

Responsibilities

  • Conceiving and executing multitouch marketing campaigns with an emphasis on digital and social strategy
  • Devising and presenting marketing campaigns and initiatives to internal and external stakeholders
  • Advising authors on establishing and growing their online presence via various platforms
  • Developing and producing marketing content, particularly video, in coordination with the S&S video team
  • Managing one or more of Scribner's social media channels and working with influencers
  • Overseeing paid digital/social campaigns and synthesizing data analytics
  • Coordinating with corporate and digital marketing groups
  • Supervising creative for ads, sales collateral, and other promotional items
  • Cultivating strategic promotional partnerships
  • Working with multiple divisions, including publicity and sales divisions
  • Managing and growing the imprint's social media presence

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) plan
  • Life insurance coverage
  • Disability benefits
  • Tuition assistance program
  • Paid time off (PTO)
  • Broad Based Ownership program
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