Associate Marketing Manager - Literacy

Great Minds•Washington, DC

5d•$62,000 - $70,000•Remote

About The Position

The Associate Marketing Manager provides marketing execution and operational support to the business in alignment with the literacy portfolio goals.The Associate Marketing Manager will have the opportunity to learn all aspects of educational publishing while building skills in strategic planning, product marketing and customer lifecycle marketing.

Requirements

3+ years of professional experience in marketing
Experience in PK-12 education, EdTech, and/or education publishing is preferred
Strong writing and editing skills are essential
Fastidious attention to detail
Ability to work in a fast-paced, deadline-driven, collaborative climate
Strong team player, able to harmoniously work within a group and/or other departments
Self-starter, able to prioritize and balance multiple projects
Ability to apply data-driven business acumen to decision-making
Bachelor’s degree in Marketing, Communications, Business or relevant field
A cover letter and resume are required to be considered for this position.
New employees will be required to successfully complete a background check.

Nice To Haves

Experience in PK-12 education, EdTech, and/or education publishing is preferred

Responsibilities

Act as a product brand champion across the business, centering all marketing and product implementation materials around core messaging, benefits, and customer-driven needs.
Supporting and executing marketing plans with a results-driven mentality
Writing, editing, and distributing marketing materials, including internal communications, promotional emails, sales collateral, blogs, social content, and sales training materials.
In partnership with cross-functional teams, coordinating or writing relevant, high-quality marketing content that aligns to strategic campaign objectives.
Executing on retention and renewal marketing efforts such as newsletters and product update communications.
Assisting in the organization, execution, and promotion of webinars, events, and conferences. Attend, as needed, to facilitate their success.
Monitoring and assessing market and competitive trends to inform product positioning and competitive intelligence tools.
Support market and customer research efforts that drive product solutioning, product messaging, and the development of collateral needs along the customer journey.
Supporting website content management, monitoring and adjusting content according to inbound marketing performance.
Maintaining the internal library of marketing and sales enablement materials.
Providing administrative support to the literacy product marketing team.
Managing the creation of saleable packages and sampling build of materials.
Managing external agencies and vendors to execute marketing initiatives when needed.