Mississippi

Brown‑Forman Corporation-posted 3 months ago

Full-time • Mid Level

5,001-10,000 employees

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

This role is accountable for the localization, implementation and evaluation of brand, business and consumer programming to maximize growth, profitability and brand equity, consistent with national brand strategy. Success in the role is superb execution of local brand campaigns across footprint clusters.

Support the Marketing Manager in identifying, implementing, and executing relevant local media partnerships, events, sponsorships, etc.
Lead local activation of highly innovative, cut-through brand building programs.
Work with brand teams to create local programs and materials consistent with brand strategy and equity guidelines.
Evaluate programs and initiatives, making recommendations for discontinuation or improvement.
Partner with the commercial team to educate, plan, and evaluate agency execution of assigned brand initiatives.
Serve as the primary point of contact for consumer marketing agency ambassador team members working in the field.
Manage local consumer marketing funds and provide input into local resource allocation decisions.
Serve as a critical resource for local consumer and competitive insights.
Champion brand building by providing category/portfolio/brand expertise and conducting tastings and brand education training.

At least 3 years of marketing experience in a consumer goods, music, media, sports or other experiential environment.
Demonstrated experience in developing, executing, and managing brand programs.
Strong analytic skills with the ability to turn insights into actions.
Impeccable vendor and budget management skills.
Ability to operate independently to negotiate contracts and execute programming.
Experience working with and managing outside agencies, including POS development and advertising.
Strong verbal and written communication skills.
Ability to build productive relationships across all levels, functions, and cultures.
Demonstrated ability to work on projects with cross-functional teams.
Proven ability to develop and execute innovative big ideas that grow brands.
Highly organized with a demonstrated ability to manage multiple priority projects simultaneously.
Strong results orientation with a track record of superior financial performance.
Ability and willingness to travel up to 35% of the time, including some weekends.
Ability to work in a high-pressure environment, meet deadlines, and coordinate multiple projects.

Equitable pay structures for individual and company performance.
Premium employee experience.
Range of premium benefits that reflect company values and meet the needs of a diverse workforce.

Track Jobs with Teal

Job Search Resources

•

Resume Builder

•

Associate Marketing Manager Resume Examples

•

Associate Marketing Manager Cover Letter Examples

Associate Marketing Manager - Georgia/Tennesse/Alabama/Mississippi

Job Search Resources

Tools

Career Hubs

Guides

Company