Associate Marketing Manager, Crate and Kids

Crate & Barrel • Northbrook, IL

115d • $58,000 - $75,000

About The Position

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people's homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding. We're here for it. We think you should be too. We're looking for a driven professional with an inclusive mindset to join our team as an Associate Marketing Manager, Baby Registry. The Associate Marketing Manager, Baby Registry is responsible for leading the development, planning, and implementation of marketing campaigns specifically for the Baby Registry program and lifestage initiatives. As the primary point of contact for this crucial growth area, this role requires a solid understanding of how to drive the business through complex omni-channel marketing and a focus on new customer growth as well as retention strategy for this key audience. This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

Requirements

• Demonstrated ability to drive growth through effective, cohesive omni-channel campaigns and initiatives.
• Strong business acumen and analytical skills at both macro and micro levels.
• Solid project management expertise and ability to juggle multiple projects and priorities simultaneously.
• Clear and concise written and oral communication skills.
• Experience writing and delivering content briefs.
• Highly collaborative and flexible team player.
• Resourceful problem solver with a drive for continual improvement.
• 4 years of relevant marketing experience; retail experience is a plus.
• Bachelor's degree or relevant work experience.
• Experience in a broad base of marketing vehicles such as email, paid media, social.

Responsibilities

• Operational ownership of the Baby Registry program (acquisition, engagement, completion, sales).
• Champions program KPIs and leads cross-functional teams through marketing campaigns and other key initiatives.
• Focus on developing aggressive acquisition strategies specifically aimed at driving Baby Registry creates and increasing list value through targeted marketing campaigns.
• Leads collaboration with the lifecycle and paid marketing teams on comprehensive strategies for our 'ages and stages' segments, fueling Baby Registry acquisition to cultivate long-term retention.
• Coordinates all aspects of vendor-funded marketing programs specifically aligned with Baby Registry and targeted audiences.
• Maintains strong relationships with 3rd-party brands to grow the program and coordinates with cross-functional channel owners to execute on these campaigns.
• Partners with teams across Marketing, Merchandising, Creative, and Digital/Ecom for all registry-related initiatives and integrated vendor programs.
• Works with Finance team on planning and accruals for relevant marketing budgets and tracks progress against program plans.
• Analyzes performance metrics for the Baby Registry program against organizational strategies and drives actionable insights for continuous improvement.
• Utilizes data, both internal (program results) and external (market trends), to identify areas of improvement for the Baby Registry program in order to grow its market share.
• Identifies and cultivates strategic partnerships both internally and externally as relevant to grow the baby registry audience.

Benefits

• Minimum Starting Rate: $58,000.00 Annually
• Up to: $75,000.00 Annually
• Pay ranges will be adjusted upward as needed to comply with applicable state and local law.
• In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Furniture, Home Furnishings, Electronics, and Appliance Retailers
• Education Level: Bachelor's degree