Associate Marketing Manager Collaborations & Inline Energy

New Balance Athletics • Boston, MA

211d

About The Position

The Associate Marketing Manager - Collaborations & Inline Energy will support the marketing vision and strategy for collaboration and energy. This role involves working closely with the product team, core lifestyle team, as well as legal and PR teams to drive cultural relevance and excitement with our pinnacle lifestyle consumer across collaborations and inline energy.

Requirements

• Minimum 3 years of industry experience preferably in the fashion/energy space with a solid understanding of cultural trends.
• Experience working in a fast-paced, deadline-driven environment with the ability to prioritize accordingly.
• Experience working with external creative partners.
• Excellent project management and organizational skills.
• Strong communication skills with the ability to manage multiple touchpoints per project.

Responsibilities

• Support the execution and delivery of Global collaborations and Inline Energy vision and plan, in partnership with the Product and Merchandising teams.
• Play a key role in shaping how New Balance energy folds into the GTM process.
• Contribute to identifying and evaluating potential cultural opportunities with brand partners and moments that align with our brand values and audience.
• Manage timelines, budgets, and internal/external communications for campaigns from concept to launch.
• Collaborate cross-functionally with PR, social, legal, site & product teams to bring projects to life.
• Develop compelling campaign recaps, presentations and state of the market reports as and when necessary.
• Build strong relationships with external brand and creative partners becoming a key conduit between New Balance and our creative network.
• Manage energy lifestyle seeding strategy across both collaborations and inline energy.

Benefits

• Comprehensive traditional benefits package including three options for medical insurance, dental, vision, life insurance, and 401K.
• Opportunities for online learning and development courses.
• Tuition reimbursement.
• $100 monthly student loan support.
• Various mentorship programs.
• Yearly $1,000 lifestyle reimbursement.
• 4 weeks of vacation and 12 holidays.
• Generous parental leave.
• Flexible work schedule with a hybrid model.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers