Associate Marketing Manager, AI & Digital Transformation

PepsiCo • Chicago, IL

3d

About The Position

At PepsiCo, you’ll discover a place where our mission is to create smiles around the
world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s
and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who
collaborate to innovate and turn ideas into action. Driven by innovation and a focus
on creating joyful moments through food and drinks, our decisions are guided by
consumer centricity, creating opportunities for our associates to do meaningful work
and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
The Gatorade AI & Digital Capabilities team is seeking a results-oriented, strategic, and creative Associate Marketing Manager to help drive digital execution, owned platform evolution, and growth across the Gatorade portfolio.

This role supports mid- to long-term business priorities while owning day-to-day execution across Gatorade.com, CRM, and key seasonal moments. The position blends strategic thinking with hands-on leadership, cross-functional coordination, and disciplined execution as Gatorade evolves its owned platforms to support AI-mediated discovery and commerce journeys.

Requirements

• Bachelor’s degree (required) in Marketing, Business, or a related field
• 3–5 years of experience in digital marketing, brand marketing, or owned platform execution
• Experience supporting brand websites, CRM/email programs, or content platforms in a cross-functional environment
• Strong organizational and project-management skills with a proven ability to deliver on time
• Ability to translate strategy and insights into clear, executional actions
• Detail-oriented, reliable, and execution-focused
• Interest in AI-driven discovery, search, and evolving digital behaviors

Responsibilities

• Support the development and execution of mid- and long-term strategies aligned to Gatorade’s master brand strategy and revenue objectives.
• Partner with brand teams to ensure a cohesive business narrative, connecting longer-term priorities with near-term initiatives and execution.
• Monitor competitive activity, consumer behavior, and digital trends to inform platform priorities and business decision-making.
• Support the day-to-day evolution of Gatorade’s owned digital platforms in service of the brand’s Generative Engine Optimization (GEO) strategy.
• Help operationalize AI-driven content, taxonomy, and site updates to ensure Gatorade is accurately represented and discoverable across AI-mediated consumer journeys.
• Partner with SEO, analytics, and platform teams to translate GEO learnings into practical on-site updates and executional improvements.
• Assist in tracking performance signals related to AI discoverability, search visibility, and content effectiveness across owned platforms.
• Contribute to testing and learning agendas that help evolve Gatorade.com as AI search and recommendation behaviors continue to change.
• Own the Gatorade.com calendar, ensuring alignment across brands, campaigns, and seasonal priorities.
• Lead the weekly cross-functional Gatorade.com calendar meeting, driving clarity, accountability, and on-time execution.
• Oversee the creation and deployment of Gatorade.com assets, ensuring all imagery, tiles, and content are accurate, approved, and delivered on schedule.
• Own and maintain Gatorade.com FAQs, ensuring content is accurate, consumer-friendly, and consistently up to date.
• Serve as the Gatorade.com email brand lead, partnering with CRM and brand teams to deliver cohesive, on-brand messaging.
• Execute against the aligned email calendar, ensuring timely deployment and strong coordination across stakeholders.
• Actively participate in weekly CRM meetings, representing brand and site priorities.

Benefits

• The expected compensation range for this position is between $93,500 - $156,450.
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees