Associate Manager, Toy Marketing - HW Monster Truck (Product)
About The Position
The Opportunity: The Associate Manager, Hot Wheels Monster Truck will play a critical role in the toy portfolio strategy, pricing, and product development pipeline.What Your Impact Will Be: Supports the develop toy strategy by segment (core, premium, collector, preschool, etc.).Support toy pricing architecture and competitive positioning decisions.Partners with leadership to build 3-5 year toy product roadmaps, balancing innovation and refresh cycles.Partner with consumer/play insights specific to toy usage and play patterns.Collaborate with Design, R D, and Packaging teams to bring toys from concept to shelf.Manage the merchandising outline, and the cadence for how and when product gets to shelfPartner with Sales on channel and retailer-specific needs.Own toy business performance (revenue, margin, SKU productivity).Provide input to Brand Marketing on strategies, messaging, and feature storytelling.
Requirements
- 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
- Project management: Managing complex product development timelines.
- Roles in category management, product marketing, or product development.
- Experience partnering with design and manufacturing.
- Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
- Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
- Product strategy & roadmap: Ability to define toy segments, pricing ladders, and innovation cycles.
- Collaboration with design/R D: Comfort working with creative, engineering, and manufacturing teams.
- Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
- Business & financial management: Strong grasp of SKU productivity, margin targets, and overall toy category P&L.
- Financial acumen: Experience with P&L at the brand or category level.
- Communication skills: Excellent at storytelling, presentations, and influencing senior leadership.
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Responsibilities
- Supports the develop toy strategy by segment (core, premium, collector, preschool, etc.).
- Support toy pricing architecture and competitive positioning decisions.
- Partners with leadership to build 3-5 year toy product roadmaps, balancing innovation and refresh cycles.
- Partner with consumer/play insights specific to toy usage and play patterns.
- Collaborate with Design, R D, and Packaging teams to bring toys from concept to shelf.
- Manage the merchandising outline, and the cadence for how and when product gets to shelf
- Partner with Sales on channel and retailer-specific needs.
- Own toy business performance (revenue, margin, SKU productivity).
- Provide input to Brand Marketing on strategies, messaging, and feature storytelling.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
