Associate Manager, SEO

Wilson Sporting Goods Co.•Chicago, IL

3d•$75,000 - $85,000

About The Position

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream. We believe that being an athlete isn't something you do, it's who you are. It's a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion. Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us. What You'll Do We're seeking a motivated and analytical Associate Manager, SEO to support our growing eCommerce and direct-to-consumer (DTC business with organic search visibility, traffic, and revenue. This role will be key in developing and executing SEO strategies for wilson.com, slugger.com, demarini.com, evoshield.com and atecsports.com that connect content, product, and technical optimization and deliver measurable business impact. This is an ideal role for someone with 2+ years of SEO experience who's ready to take on greater ownership of organic growth within a fast-paced, data-driven eCommerce environment. Specific responsibilities include, but are not limited to:

Requirements

We are seeking qualified candidates with a Bachelor's Degree and a minimum of 3 years of hands-on SEO experience.
Strong knowledge of SEO principles - on-page, technical and off-page
Proficiency with SEO and analytical tools such as Google Search Console, Adobe Analytics, Botify and others
Platform migration and SEO implications
Experience working with eCommerce CMS platforms
Basic understanding of HTML/CSS and how SEO integrates with web development
Familiarity with schema markup, structured data, and feed optimization
Must be a strategic thinker that can execute and drive business results
Ability to navigate differing viewpoints and opinions
Must be able to thrive in a fast-paced environment that requires quick decision making
Solid attention to detail with strong organization and project management skills
Excellent verbal and written communications skills
Communicate and work effectively with the technical staff and other peers including the BU-specific and corporate marketing staff
Proven ability to work under pressure, prioritize and meet multiple deadlines

Responsibilities

Analyze SEO performance data and share actionable insights to improve organic traffic and revenue outcomes
Audit site health and coordinate with developers to resolve technical issues such as crawl errors, structured data, Core Web Vitals, and internal linking
Execute on-page, technical, and off-page SEO strategies to drive organic visibility and conversions
Conduct keyword research with a focus on eCommerce intent (product, category, and informational queries)
Collaborate with content, merchandising, and product teams to optimize product descriptions, category pages, and editorial content for SEO and conversion performance
Monitor site performance, rankings, and traffic trends using tools such as Google Search Console, Adobe Analytics and Botify
Stay current on Google algorithm updates, eCommerce SEO best practices, LLM/GEO/AEO and competitive landscape shifts
Develop and continuously update product data guidelines (e.g. titles and descriptions)
Develop and maintain regular reporting to share with broader stakeholders on organic search channel performance
Other duties as assigned