Associate Manager, Product Marketing
About The Position
As a Product Marketing Manager, you are responsible for driving strategic planning, development, and go-to-market execution for the expansion of Taco Bell’s beverage-centric Live Más Café store concept, spanning both national initiatives and store experiences in partnership with internal and external cross-functional partners. The ideal candidate is strategic, collaborative, and entrepreneurial with the ability to think big, bring a distinctive POV, and execute effectively in a fast-paced environment. This person can inspire cross-functional teams, driving ideas to action, while continually measuring and optimizing efforts to accelerate growth and business impact.
Requirements
- BA or BS Degree; MBA preferred
- 4+ years industry experience preferred.
- Positive, can-do attitude and collaborative leadership style.
- Relevant experience on well-established CPG products or in QSR/Restaurant industry.
- Genuine passion for food and customer experience.
- Strong analytical and creative problem solving skills.
- Strong project management, presentation, and interpersonal/influencing skills.
Nice To Haves
- MBA preferred
- 4+ years industry experience preferred.
Responsibilities
- Support coach in gathering and analysis of competitive food and beverage landscape, and new and emerging food trends to support the identification of new menu innovation, product launches and menu optimizations.
- Support coach in developing and executing store design, operational frameworks, and Live Mas Café expansion plans.
- Support Live Mas Cafe calendar execution & performance by collaborating with cross-functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing and Agency partners.
- Generate timelines and work back schedules for limited time offers and menu updates programs partnering with Marketing Operations.
- Coordinate cross-functional collaboration and requests to prepare for key business stage gates, including test/launch alignments, product design ideations, draft forecasts, operational considerations, supply strategy and authorization dates.
- Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes.
- Lead cross-functional meetings – providing key updates and seeking out critical cross-functional input to move projects forward.
- Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts & consumer insight research, and execute product test/launch plans, providing input demonstrating understanding of key insights.
Benefits
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many good benefits to name
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
