Associate Manager, Omni Digital Shelf

WK Kellogg Co•Bedford Charter Township, MI

49d•Hybrid

About The Position

The Associate Manager of Digital Shelf plays a critical role in optimizing product visibility and performance across online retail platforms. This role drives execution across ratings & reviews, content creation, syndication, and digital shelf reporting, ensuring accurate, engaging, and compliant product content is delivered efficiently and consistently. Through strategic project management and cross-functional collaboration, the role supports new item launches and continuous improvement of digital shelf KPIs. This is a Hybrid position that requires this person to live within 61-200 miles of the Battle Creek, Michigan Headquarter Office and will be expected to be in office one consecutive Tuesday/Wednesday each month. Affiliated commuting expenses will be reimbursed.

Requirements

Bachelor’s degree in relevant field (Marketing, Business, etc.)
2-4 years’ experience working in eCommerce, online merchandising/marketing, or website management.
Direct experience working with content management/syndication platforms (Salsify, Syndigo) and measurement tools (Profitero).
Familiarity with omni-channel environments and/or eCommerce retail channels.
Experience with SEO copywriting and eCommerce content creation.
Understanding of Microsoft Office applications with emphasis on Excel/PowerPoint.
Energy and passion, a self-starter who is eager and has demonstrated history of taking initiative with projects.

Nice To Haves

Technical experience managing syndication and experience manipulating product information in other master data systems (SAP, GS1, 1WS) is a plus.
Experience in grocery category is preferred.

Responsibilities

Ratings & Reviews: Manage reviews & ratings campaign setup, sampling requests, and internal collaboration on SKU details/target audiences for campaigns. Monitor results of campaigns and compile recap reports.
Project Management: Project tracking for all digital shelf projects, including image creation, packaging changes, new item setups, and refreshes. Support new item setup process as new items are launched online and ensure all assets are flowing appropriately across the retailer landscape.
Copy Creation: Utilize a combination of agency and in-house resources/technology to generate copy for product detail pages. Gather appropriate materials (brand style guides, legal watch outs, etc.) to appropriately brief for copy creation. Lead approval and publishing process to ensure copy is visible on schedule.
Reporting: Develop ongoing digital shelf content scorecards to measure progress against critical KPIs (share of search, online availability, ratings & reviews, content compliance). Layer in retailer content scorecards to build a comprehensive look at wins and opportunities. Complete quarterly competitive analysis and “walk the store” research across shopping platforms.
Syndication Platform Management: Maintain and optimize content syndication platforms (Salsify, Syndigo) to speed time to market and efficiency of syndication efforts. Partner with agencies, IT and cross functional teams to maintain DAM/PIM connections to ensure seamless content syndication.