Associate Manager, Marketing - Pet Food

Starkist Co. • Reston, VA

9d • Onsite

About The Position

The Associate Manager, Marketing - Pet Food is responsible for assisting the Senior Manager, Pet Food Sales & Marketing with objectives, strategies and tactics, and managing market research as well as leading projects to drive profitable business growth in the Pet Food category.

Requirements

• 3-6 years of overall professional experience in Brand Marketing in consumer- packaged goods marketing.
• Bachelor’s Degree required, MBA preferred.
• Prior work experience with a Pet Food Company.
• New product development experience and launching is required.
• A general understanding of the P&L.
• This position involves frequent communication with senior management. Must have excellent verbal/written communication skills.
• Approximately 25-30% travel is required, including international – passport required.
• Knowledge of corporate policies and compliance.

Nice To Haves

• Cat Food experience preferred.

Responsibilities

• Assist with development and implementation of key new business development and new category innovation for StarKist; identify opportunities to drive new business, new markets and new category innovation within the Pet Food arena.
• Gather and analyze market research data to gain market insight and evaluate business strategies.
• Manage marketing initiatives in support of long-term strategies including marketing spending, pricing, distribution, product portfolio, and packaging initiatives.
• Assist with developing and implementing the communication strategies of the brand for Pet Food segment.
• Annual marketing plan development and execution, including work with internal cross-functional teams and external agencies.
• Analyze, forecast, and budget volume and share for the annual operating plan and periodic adjustments to the plan.
• Coordinate new product development/restage projects with internal and external resources to support marketing/sales initiatives.
• Business development and relationship building with Pet food Companies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level